# Lean Prepackaged Scotch Eggs The Wall’s Pastry Chicken Scotch Egg Supports Healthy Snacking By Michael Hemsworth | Published 2020-06-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chicken-scotch-egg References: [conveniencestore](https://www.conveniencestore.co.uk/fresh-and-chilled/chicken-scotch-egg-expands-walls-pastry-healthier-snacking-range/645261.article) & [addofoodgroup](https://www.addofoodgroup.com) The Wall’s Pastry Chicken Scotch Egg is a lean snack variety created by the brand to offer consumers a lighter option when looking to enjoy the premium flavor of the signature British food. The 113 gram product is achieved with 100% British chicken versus sausage meat as the traditional recipe usually calls for along with seasonings such as onion, garlic, nutmeg, sage, parsley and coriander. The egg is coated with a golden crumb in order to add just the right amount of crunch without increasing the total fat (nine grams) and calories (197) too much. Brand Manager at [Wall's Pastry](https://www.trendhunter.com/trends/walls-quiche) at Addo Food Group Mike Holton spoke on the Wall’s Pastry Chicken Scotch Egg saying, "Our category research has shown that there is currently a gap in the market for chilled chicken pastry products and, after seeing the success of our [chicken pastry rolls](https://www.trendhunter.com/trends/higgidy-rolls), we wanted to continue to expand our range and provide consumers with an innovative and healthier twist on their traditional favorites. We’re really excited to be launching a new product that provides a healthier on-the-go and snacking alternative. Whether it’s a quick bite or a lunchtime treat, we want to offer a [high protein snack](https://www.trendhunter.com/trends/scotts-protein) to consumers who are looking for something a little different without any added guilt.” ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 21% | Activity: 22% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Lean Snack Varieties:** There is a growing trend for lean snack varieties that offer healthier alternatives to traditional favorites, creating an opportunity for innovation in the snack industry. - **Chilled Chicken Pastry Products:** The success of chicken pastry rolls has revealed a market gap for chilled chicken pastry products, driving the need for innovative offerings in the pastry industry. - **High-protein On-the-go Snacks:** Consumers are increasingly seeking high-protein snacks that are convenient for on-the-go consumption, presenting an opportunity to develop disruptive innovation in the snack industry. ### Who This Affects Most - **Snack:** The demand for lean snack varieties opens up opportunities for brands in the snack industry to develop healthier alternatives and capture a growing market. - **Pastry:** The market gap for chilled chicken pastry products calls for innovation in the pastry industry to create new offerings that cater to consumer preferences for lean and convenient options. - **Food:** The need for high-protein on-the-go snacks presents opportunities for food companies to develop innovative products that meet consumer demands for healthier and convenient snack options. ## Related on Trend Hunter - [Prepackaged All-Day Breakfast Products](https://www.trendhunter.com/trends/walls-breakfast-range.md) - [Convenient Single-Serve Quiches](https://www.trendhunter.com/trends/walls-quiche.md) - [Ready-to-Eat Egg Snacks](https://www.trendhunter.com/trends/the-gym-kitchen-hard-boiled-eggs.md) - [Jerky-Like Chicken Sticks](https://www.trendhunter.com/trends/chicken-sticks.md) - [Microwaveable Plant-Based Pastries](https://www.trendhunter.com/trends/walls-pastry-slices.md) - [Savory On-the-Go Snack Bars](https://www.trendhunter.com/trends/savory-bars.md) - [Savory Meat-Free Pastry Snacks](https://www.trendhunter.com/trends/walls-pastry-vegan-range.md) - [Reformulated Vegan Sausage Rolls](https://www.trendhunter.com/trends/walls-tasty-vegan-jumbo-roll.md) - [Pickle-Infused Pastry Products](https://www.trendhunter.com/trends/walls-pastry-products.md)