# Aroma-Masking Chicken Boxes KFC Japan Used Packaging that Lessened the Fried Chicken Scent By Alyson Wyers | Published 2018-01-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chicken-scent References: [grubstreet](http://www.grubstreet.com/2017/12/kfc-japan-made-low-smell-chicken-for-subway-commutes.html) & [mashable](https://mashable.com/2017/12/19/kfc-low-smell-chicken/#DUsYg2ddUmqG) Following news of gender barrier-breaking Colonels and branded fast food trends, this [fast food chain](https://www.trendhunter.com/trends/saucy-by-kfc) is pioneering again with their considerate low-impact [fried chicken scent](https://www.trendhunter.com/trends/kfc-x-hatch). [KFC](https://www.trendhunter.com/trends/bucket-of-chicken-candle) Japan introduced a 'low smell' chicken box designed for commuters who don't want to stink up the subway with their food. The Fried Chicken Home Type was a special, limited time offer that was only available until December 31st, 2017 at a Tokyo subway station pop-up location. The box contained two pieces of fried chicken and served to mask the chicken scent from others. The packaging was made out of a less-breathable plastic instead of cardboard. The chicken was also at room temperature, so customers would reheat their meal once they got home. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 11% | Activity: 7% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Aroma-masking Packaging:** Opportunity for packaging companies to develop innovative solutions that minimize the scent of food products and cater to the needs of commuters. - **Limited Time Offer Promotions:** Chance for fast food chains to create exclusive products and experiences that generate buzz and drive customer engagement. - **Alternative Materials for Packaging:** Potential for manufacturers to explore the use of less-breathable plastics or other materials that can help reduce food odors. ### Where This Applies - **Packaging Industry:** Opportunity for packaging companies to research and develop specialized solutions to address the issue of food odors during transportation. - **Fast Food Industry:** Fast food chains can leverage limited time offer promotions to enhance customer experience and differentiate themselves from competitors. - **Plastics Industry:** Manufacturers in the plastics industry can explore the development of innovative materials that offer improved odor containment properties. ## Related on Trend Hunter - [Fried Chicken-Scented Candles](https://www.trendhunter.com/trends/bucket-of-chicken-candle.md) - [Herbaceous QSR Fragrances](https://www.trendhunter.com/trends/eau-duardo.md) - [QSR Fashion Capsules](https://www.trendhunter.com/trends/kfc-x-boxlunch.md) - [Peppery Fried Chicken Dishes](https://www.trendhunter.com/trends/black-hot-chicken.md) - [Fried Chicken Vending Machines](https://www.trendhunter.com/trends/sweet-tokyo-hot-crispy.md) - [Libation-Friendly Fried Chicken](https://www.trendhunter.com/trends/kfc-japan-ninniku-crispy.md) - [Lickable Wrapping Paper](https://www.trendhunter.com/trends/lickable-wrapping-paper.md) - [Phone Stand Chicken Boxes](https://www.trendhunter.com/trends/voxi-boxi.md) - [Overthinking Chicken Buckets](https://www.trendhunter.com/trends/kfc-brainwave-bucket.md)