# Colossal Chicken Nugget Packaging McDonald's is Now Offering its Popular Chicken Bites 48-Pieces By M | Published 2015-11-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chicken-nugget References: [eater](http://www.eater.com/2015/11/24/9791194/mcdonalds-japan-48-piece-mcnugget-meal) & [mcdonalds](http://www.mcdonalds.ca/ca/en.html) Japanese [McDonald's](https://www.trendhunter.com/trends/mcdonalds-japan-puripuri-ebi-purio) locations are adding a new super-sized food option to its menu that allows hungry consumers to order a [bucket of 48 pieces of chicken nuggets](https://www.trendhunter.com/trends/krystal-chicken-nuggets) in one convenient serving. Similar to several other fast food chains, the large quantity of chicken nuggets will now be available in a bucket style packaging for sharing. In addition to the super-sized menu item, the packaging for the 48-piece packaging promotes a Japanese [k-pop group](https://www.trendhunter.com/trends/mcdonalds-bts) known as NGT48 featuring 25 members. The bucket features McDonald's quintessential color branding in a larger scale package size. The specific number of 48 nuggets per bucket is a reference to the band name. Each bucket will include a slew of chicken nuggets as well a commemorative card inspired by the band. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 25% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Super-sized Packaging:** Fast food restaurants can explore larger packaging options to offer more food and create unique marketing opportunities for their products. - **Commemorative Items:** Including exclusive or collectible items with food purchases can be a successful marketing strategy for increasing sales and promoting brand loyalty. - **Pop Culture Collaborations:** Partnering with popular music or entertainment groups can create a unique dining experience and attract a wider, younger customer base. ### Where This Applies - **Fast Food:** Fast food restaurants can explore larger packaging options to offer more food and create unique marketing opportunities for their products. - **Collectibles and Memorabilia:** Companies can create exclusive or limited edition items to offer with their products as a way to promote sales and brand loyalty. - **Entertainment and Music:** Partnering with popular music or entertainment groups can create a unique dining experience and attract a wider, younger customer base. ## Related on Trend Hunter - [Crowd-Friendly QSR Meal Deals](https://www.trendhunter.com/trends/50piece-nuggets-deal.md) - [Shrimp-Packed QSR Nuggets](https://www.trendhunter.com/trends/mcdonalds-japan-puripuri-ebi-purio.md) - [Bite-Sized Chicken Sweepstakes](https://www.trendhunter.com/trends/gold-chicken-mcnuggets.md) - [Supersized Fried Chicken Nuggets](https://www.trendhunter.com/trends/dunks.md) - [Spiced Garlicky Chicken Nuggets](https://www.trendhunter.com/trends/chicken-mcnuggets.md) - [Party-Ready QSR Nugget Packs](https://www.trendhunter.com/trends/wendys-nuggs-party-pack.md) - [Oversized Dinosaur Chicken Nuggets](https://www.trendhunter.com/trends/mega-dino-nuggets.md) - [Individual Nugget QSR Campaigns](https://www.trendhunter.com/trends/chicken-mcnuggets-of-love.md) - [Royally Satisfying QSR Meals](https://www.trendhunter.com/trends/kings-toybox.md)