# Sports Star Chicken Meals KFC Japan Celebrates a Soccer Icon with the Cristiano Ronaldo Pack By Laura McQuarrie | Published 2014-04-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chicken-meal References: [en.rocketnews24](http://en.rocketnews24.com/2014/04/26/kfc-launches-collaboration-with-soccer-star-ronaldo-ensures-next-generation-will-be-too-fat-to-play/) & [entabe.jp](http://entabe.jp/news/article/4464) As of today, [KFC Japan](https://www.trendhunter.com/trends/kfc-japan-tsukimi-menu) is offering the 'Ronaldo Pack,' a special chicken meal that celebrates none other than Cristiano Ronaldo, star of the [Real Madrid](https://www.trendhunter.com/trends/adidas-clubs-pet-collection) soccer team. The limited Ronaldo Pack will include customizable options like fried or extra crispy chicken, fried fish or donut balls, which are a totally new menu item for KFC Japan. On May 8th, KFC Japan will also be introducing another option, the Ronaldo One Box, which includes a piece of fried chicken, french fries, a small drink, as well as the customer's choice of sandwich. After eating a meal at KFC, Ronaldo superfans will want to go online and enter their receipt number to check if they've won any [Ronaldo-themed merch](https://www.trendhunter.com/trends/kfc-china-1), like water bottles, which will be given away to 1,500 lucky fans. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 37% | Activity: 72% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Endorsement Meals:** Opportunity for restaurants and food chains to collaborate with celebrities for special limited edition meals, engaging fans and generating buzz. - **Customizable Fast Food Menus:** Potential to offer customizable menu options to cater to individual preferences and attract a wider customer base. - **Online Receipt Promotions:** Chance for businesses to leverage online platforms and engage customers through promotions and giveaways tied to proof of purchase. ### Where This Applies - **Restaurant/food Chains:** Innovation opportunity to collaborate with celebrities to create unique meal offerings that capture the attention of consumers and drive sales. - **Fast Food:** Potential for fast food chains to introduce customizable menu items, allowing customers to personalize their meals and increase customer satisfaction. - **Digital Marketing:** Opportunity for businesses to implement online receipt promotions, leveraging customer data and creating engaging experiences to enhance brand loyalty. ## Related on Trend Hunter - [Basketball Player-Approved QSR Meals](https://www.trendhunter.com/trends/kfc-jamal-murray-meal.md) - [Extra-Cheesy QSR Menu Items](https://www.trendhunter.com/trends/kfc-menu-items.md) - [Autumnal Fried Chicken Menus](https://www.trendhunter.com/trends/kfc-japan-tsukimi-menu.md) - [Libation-Friendly Fried Chicken](https://www.trendhunter.com/trends/kfc-japan-ninniku-crispy.md) - [Rapper-Curated Chicken Combos](https://www.trendhunter.com/trends/jack-harlow-meal.md) - [Celestial Burger Lineups](https://www.trendhunter.com/trends/tsukimi-moon-viewing-burgers.md) - [Fried Chicken Vending Machines](https://www.trendhunter.com/trends/sweet-tokyo-hot-crispy.md) - [QSR Collaborative Game Ventures](https://www.trendhunter.com/trends/recipe-run.md) - [Refreshing Summertime QSR Sandwiches](https://www.trendhunter.com/trends/japanesestyle-summer-burgers.md)