# Simplistically Seasoned Fried Chicken McDonald's Singapore Chicken McCrispy Salt & Pepper is Tasty By Michael Hemsworth | Published 2022-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chicken-mccrispy-salt-pepper References: [chewboom](https://www.chewboom.com/2022/07/17/mcdonalds-debuts-new-chicken-mccrispy-salt-pepper-in-singapore/) & [mcdonalds](https://www.mcdonalds.com)  The [McDonald's](https://www.trendhunter.com/trends/mcdonalds-mccrispy) Singapore Chicken McCrispy Salt & Pepper is a new take on the brand's fried chicken for fans in Singapore to try out this summer. The fried chicken comes in two-piece orders with one thigh and one drumstick, which are characterized by their [extra-crispy texture](https://www.trendhunter.com/trends/krispy-krunchy-chicken-chicken-nuggets) achieved by being fried to perfection. The chicken is covered in a blend of salt, pepper and parsley flakes to give it a simply yet satisfying flavor that allows the natural flavor to shine through. The McDonald's Singapore Chicken McCrispy Salt & Pepper is priced at $6.60 Singapore dollars (around $4.27) for two pieces and is a [limited time offering](https://www.trendhunter.com/trends/triple-pickle-mccrispy) only around for the summertime. The menu item takes a distinctly simpler approach to flavor when compared to other launches as of late. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 55% | Activity: 60% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Simplistic Flavoring:** Fast food restaurants can capitalize on the trend of simplistically seasoned food to appeal to customers seeking simpler, natural flavors. - **Limited Time Offerings:** Fast food chains can increase sales and create buzz by promoting limited time offerings of exclusive menu items. - **Texture Innovation:** Fast food restaurants can focus on the texture of their menu items to provide a unique experience for customers that goes beyond typical fast food offerings. ### Industries Being Reshaped - **Fast Food:** The fast food industry can explore simplistically seasoned menu options and limited time offerings to increase sales and appeal to changing consumer preferences. - **Food and Beverage:** The food and beverage industry can focus on texture innovation and simple flavorings to attract health-conscious consumers seeking natural, flavorful options. - **Hospitality:** The hospitality industry can consider incorporating limited time offerings and simplified flavors into their menus to keep up with changing consumer preferences and increase customer satisfaction. ## Related on Trend Hunter - [Fiery Sichuan Chicken Offerings](https://www.trendhunter.com/trends/mala-chicken.md) - [Elevated QSR Chicken Sandwiches](https://www.trendhunter.com/trends/mcdonalds-mccrispy.md) - [Purveyor QSR Burgers](https://www.trendhunter.com/trends/mcdonalds-singapore.md) - [Peppered Cheese Fish Sandwiches](https://www.trendhunter.com/trends/black-pepper-cheese-filetofish.md) - [Crispy Chicken Snack Sticks](https://www.trendhunter.com/trends/mccrispy-strips.md) - [Iconic Spicy Burgers](https://www.trendhunter.com/trends/singapores-mcspicy.md) - [Spiced Garlicky Chicken Nuggets](https://www.trendhunter.com/trends/chicken-mcnuggets.md) - [Aromatic Chicken Offerings](https://www.trendhunter.com/trends/shiok-shiok-salted-egg.md) - [Noodle Soup-Inspired Sandwiches](https://www.trendhunter.com/trends/mcdonalds-singapore-laksa-burger.md)