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# Crispy Italian QSR Snacks
The McDonald's Thailand Chicken Lasagna Pie is Packed with Flavor

By Michael Hemsworth | Published 2019-07-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/chicken-lasagna-pie
References: [chewboom](https://www.chewboom.com/2019/07/20/mcdonalds-is-selling-a-new-chicken-lasagna-pie-in-thailand/) & [mcdonalds.co.th](https://www.mcdonalds.co.th)

The [McDonald's](https://www.trendhunter.com/trends/bacon-potato-pie) Thailand Chicken Lasagna Pie is a new menu item from the [QSR](https://www.trendhunter.com/trends/matcha-kuromitsu-warabi-mochi-pie) company that aims to offer consumers with a tasty, convenient twist on an Italian recipe. The product starts off with a [crispy pastry crust](https://www.trendhunter.com/trends/kfc-handheld-pot-pie) that has been filled with high-quality ingredients including chicken, mushrooms, tomato sauce and mozzarella sauce. The fried profile of the pie enables it to have an ultra-crispy exterior and a soft interior that will balance out the textures for consumers to appreciate.

The McDonald's Thailand Chicken Lasagna Pie is only available at participating locations in Thailand through September 3 at a cost of 29 baht each. The high-quality pie is a savory take on the brands traditionally sweet pies and is conveniently crafted to be ideal for eating while on-the-go.

Image Credit: McDonald’s Thailand

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 22% | Activity: 26% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Convenient QSR Snacks:** The McDonald's Thailand Chicken Lasagna Pie showcases the trend of quick-service restaurants offering convenient and portable savory snacks.
- **Innovative Fast Food Mashups:** The McDonald's Thailand Chicken Lasagna Pie represents the growing trend of fast food chains combining different cuisines to create unique and unexpected flavor combinations.
- **Premium Ingredients in QSR:** The McDonald's Thailand Chicken Lasagna Pie taps into the trend of fast food establishments using high-quality ingredients to elevate the taste and appeal of their menu items.

### Who This Affects Most

- **Quick-service Restaurants:** The McDonald's Thailand Chicken Lasagna Pie is a prime example of how quick-service restaurants can keep up with consumer demand for tasty and convenient food options.
- **Fast Food Chains:** The McDonald's Thailand Chicken Lasagna Pie highlights the innovative potential for fast food chains to experiment with unique mashups and attract customers with new and exciting flavors.
- **Food Retail:** The McDonald's Thailand Chicken Lasagna Pie demonstrates the opportunity for food retailers to capitalize on the popularity of convenient snacks by offering unique and delicious options.

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