# Frozen Marinated Whole Chickens Seara's Shawaya Chicken for Roasting Goes from Freezer to Oven By Laura McQuarrie | Published 2022-02-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chicken-for-roasting References: [prnewswire](https://www.prnewswire.com/news-releases/seara-sets-to-launch-shawaya-chicken-a-first-of-a-kind-innovation-in-frozen-foods-at-gulfood-2022-301481384.html)  Seara's Shawaya Chicken for Roasting introduces a new line that makes it easy to enjoy roasted chicken that can be cooked in the [oven or air fryer](https://www.trendhunter.com/trends/forresters-crisp-up) after coming straight out of the freezer. The First Frozen Marinated Whole Chicken is a [ready-to-cook option](https://www.trendhunter.com/trends/aunt-bessies-products) for those who want to season their own poultry, while the First Frozen Tender Whole Chicken exists as a similar solution that's pre-marinated with brine. Hot Curry, Kabsa and Italian flavors are available to take the time and stress out of cooking [rotisserie-style chicken](https://www.trendhunter.com/trends/arbys-rotisserie-chicken) at home. With this line, the company is primarily focused on simplifying the lives of Middle Eastern women "who juggle multiple roles with a greater demand of their time than ever before." ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 24% | Activity: 55% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Frozen Marinated Whole Chickens:** The trend of frozen marinated whole chickens is catering to busy consumers who want a quick, convenient, and flavorful meal solution. - **Ready-to-cook Poultry:** The trend of ready-to-cook poultry offers consumers the convenience of having a prepared meal solution without sacrificing flavor or quality. - **Frozen Foods for Time-strapped Consumers:** The trend of frozen foods that can be cooked quickly and easily is gaining popularity among time-strapped consumers seeking convenient meal solutions. ### Industries Being Reshaped - **Food Manufacturing:** Food manufacturing companies can capitalize on the opportunity to develop and market new frozen marinated poultry products to meet the growing demand for convenient meal solutions. - **Retail:** Retailers can recognize the opportunity to offer a wider selection of frozen marinated poultry products to meet the needs of busy consumers seeking quick and easy meal solutions. - **E-commerce:** E-commerce websites can capitalize on the convenience trend by offering a wider selection of frozen marinated poultry products and delivering them straight to consumers' doors. ## Related on Trend Hunter - [Pre-Seasoned Chicken Products](https://www.trendhunter.com/trends/farmer-focus.md) - [Dry-Seasoned Chicken Products](https://www.trendhunter.com/trends/easy-street-chicken.md) - [Frozen Meat-Free Indian Meals](https://www.trendhunter.com/trends/plantbased-indian-meals.md) - [Ready-to-Cook Spatchcocked Chickens](https://www.trendhunter.com/trends/bbq-seasoned-spatchcocked-chicken.md) - [Ready-to-Cook Buttermilk Chickens](https://www.trendhunter.com/trends/buttermilk-brined-half-chicken.md) - [Sealed Thaw-and-Eat Chicken Sandwiches](https://www.trendhunter.com/trends/chicken-handhelds.md) - [Rotisserie-Style Chicken Alternatives](https://www.trendhunter.com/trends/rotisserie-seasoned-chicken.md) - [Meatless Indian Meals](https://www.trendhunter.com/trends/shicken.md) - [Inaugural Chicken-Based Frozen Foods](https://www.trendhunter.com/trends/true-story-foods.md)