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# Breaded Chicken Tacos
Zaxbys Added a New Chicken Taco in Various Flavors to its Summer Menu

By Colin Smith | Published 2024-07-09 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/chicken-finger-taco
References: [qsrmagazine](https://www.qsrmagazine.com/news/zaxbys-introduces-new-chicken-finger-tacos/) & [zaxbys](https://www.zaxbys.com/)

![Breaded Chicken Tacos](https://cdn.trendhunterstatic.com/thumbs/539/chicken-finger-taco.jpeg)

[Zaxby’s](https://www.trendhunter.com/trends/chicken-finger-tacos) has introduced new Chicken Finger Tacos, available in two variations: Chipotle Ranch with Pico and Avocado Ranch BLT. The Chipotle Ranch with Pico Tacos feature Zaxby’s hand-breaded chicken fingers, shredded Iceberg lettuce, Cheddar Jack cheese, and Pico de Gallo, all smothered in a mild heat Chipotle Ranch sauce and wrapped in a warmed flour tortilla. The Avocado Ranch BLT Tacos include hand-breaded chicken fingers, sliced Roma tomatoes, hickory hardwood-smoked bacon, shredded Iceberg lettuce, and Avocado Ranch sauce, also served in a warmed flour tortilla.

The Chicken Finger Tacos are available for a limited time starting July 8, 2024. Customers can purchase a meal consisting of three Chicken Finger Tacos with a drink for an average price of $10.19. Additionally, individual tacos can be added to any meal for $3 each. These tacos are available at participating Zaxby’s locations while supplies last. Customers can also earn double points with the Zax Rewardz program when ordering the three-taco meal from July 8 through July 14.

Image Credit: Zaxbys

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 23% | Activity: 29% | Freshness: 26%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Limited-time Menu Items:** Offering exclusive items for a short period drives urgency and repeat visits among customers.
- **Flavor Variations:** Presenting diverse flavor options caters to different taste preferences and broadens the appeal.
- **Reward Programs:** Incentivizing purchases with reward points encourages loyalty and frequent engagement with the brand.

### Sectors Adopting This

- **Fast Food:** The fast food sector can capitalize on limited-time offerings to boost customer retention and sales.
- **Casual Dining:** Casual dining establishments benefit from incorporating diverse menu items to attract a wide customer base.
- **Loyalty Programs:** Implementing effective reward systems enhances customer relationships and drives repeat business.

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