# Drumstick-Shaped Prizes These Promotional KFC Chicken Drumstick Products Can Be Won Via Twitter By Alyson Wyers | Published 2014-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chicken-drumstick-products References: [designtaxi](http://designtaxi.com/news/369523/KFC-Japan-Is-Back-With-A-Fried-Chicken-Drumstick-iPhone-5S-Case-Pillow/) & [kfc.co.jp](http://www.kfc.co.jp/campaign/colonelsday_thanks3/index.html?utm_campaign=colonelsday_thanks3&utm_source=kfc&utm_content=top_bnr_a) In another interesting move from [KFC](https://www.trendhunter.com/trends/eduardochi) Japan, the fried chicken chain is offering chicken drumstick products including a phone case and a pillow hat. The two new items are not for sale, but can be won in a social media contest using the appropriate hashtag in addition to drumstick shaped earrings, a computer mouse and USB memory stick. There is also a keyboard cover available that is inspired by different KFC menu items. The promotional pillow also appears to be office inspired for napping at your desk. The smartphone-covering chicken drumstick products are compatible with the iPhone 5s. They make it look like you are holding a plastic drumstick to your ear, which is an unusual choice and a departure from the banana phone. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 92% | Activity: 99% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Social Media Promotions:** KFC Japan is running a social media contest offering promotional drumstick-shaped products for engagement that can be emulated by companies seeking greater online engagement and improved brand awareness. - **Functional Promotional Products:** KFC Japan's promotional pillow hat offers an interesting twist on the traditional office nap, showing that functional promotional products can create greater brand resonance and customer engagement. - **Food-inspired Promotional Products:** The range of promotional products offered by KFC Japan that use both chicken drumsticks and menu items for inspiration presents a novel option for brands to engage in food-inspired promotional products. ### Who This Affects Most - **Fast Food:** Fast food chains, such as KFC, can use promotional products to provide additional value to customers and drive engagement in-store and online. - **Marketing and Advertising:** Marketing and advertising firms can explore novel ideas for promotional and branding activations that increase online engagement and build brand awareness. - **Retail Apparel and Accessories:** The KFC Japan promotional products offer an opportunity for retail companies to consider unique, novelty or food-inspired apparel and accessory items for promotional engagements. ## Related on Trend Hunter - [Digital Drumstick Pets](https://www.trendhunter.com/trends/eduardochi.md) - [Fried Chicken Fashion Accessories](https://www.trendhunter.com/trends/officially-licensed-kfc-product.md) - [Ice Cream Stick-Inspired Campaigns](https://www.trendhunter.com/trends/kfc-brazil.md) - [Oversized Chicken Sandwich Pillows](https://www.trendhunter.com/trends/chicken-sandwich-snuggler.md) - [Drumstick-Shaped Lollipops](https://www.trendhunter.com/trends/kfc-x-fresquito.md) - [Knitted Chicken Bucket Covers](https://www.trendhunter.com/trends/bucket-hugger.md) - [Hand-Shaped Forks](https://www.trendhunter.com/trends/finger-lickin-fork.md) - [QSR Chicken-Themed Drinkware](https://www.trendhunter.com/trends/kfc-x-corkcicle.md) - [Fried Chicken Fan Plushies](https://www.trendhunter.com/trends/buildabear-and-kfc.md)