# Email Giveaway Platforms The 'Chicken Dinner' Platform Automates Reward Giveaways on MailChimp By Joey Haar | Published 2018-06-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chicken-dinner-platform References: [producthunt](https://www.producthunt.com/posts/chicken-dinner) & [chickendinner.radworks.io](https://chickendinner.radworks.io/) Newsletter services often struggle to gain traction, so businesses looking to get an engaged consumer base through their email lists can make use of the Chicken Dinner platform. The tool gives businesses a simple way to create [contests and giveaways](https://www.trendhunter.com/trends/spin-it-wheel), removing the manual labor that was a necessity in the past. Collecting [email addresses for subscriptions, newsletters](https://www.trendhunter.com/trends/mailfeed), and the like can be a difficult process without some sort of incentive for users to enter their information. Giveaways are often the key, but managing those giveaways is a time-consuming task. The Chicken Dinner platform automatically counts the number of codes that one is giving away, randomly selects winners for those codes, and creates a [MailChimp campaign](https://www.trendhunter.com/trends/non-dumb-emails) to send the codes off. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 18% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Automated Giveaways:** Opportunity to automate the process of managing giveaways for businesses looking to engage their email subscribers. - **Incentivized Email Acquisition:** Opportunity to use contests and giveaways as a way to incentivize users to provide their email addresses. - **Simplified Newsletter Services:** Opportunity to simplify the process of managing email lists and campaigns for businesses. ### Sectors Adopting This - **Email Marketing:** Opportunity for email marketing platforms to integrate automated giveaway features. - **E-commerce:** Opportunity for e-commerce businesses to use automated giveaways to engage customers and increase email subscriptions. - **Marketing Software:** Opportunity for marketing software providers to develop tools that automate the process of managing giveaways and contests for businesses. ## Related on Trend Hunter - [Quick Newsletter Builders](https://www.trendhunter.com/trends/curatedletters.md) - [Subscriber Capture Tools](https://www.trendhunter.com/trends/emailcatcher.md) - [Small Business Newsletter Platforms](https://www.trendhunter.com/trends/newsletter-programs.md) - [Social Media Giveaway Tools](https://www.trendhunter.com/trends/facebook-comment-picker.md) - [Restaurant Marketing Platforms](https://www.trendhunter.com/trends/cheff-connect.md) - [Automated Email Marketing](https://www.trendhunter.com/trends/shopify-sales.md) - [Email Signup Automation](https://www.trendhunter.com/trends/justsignupme.md) - [Email Engagement Tools](https://www.trendhunter.com/trends/engage-inbox.md) - [Email Marketing Tracking Platforms](https://www.trendhunter.com/trends/mailboard.md)