# Versatile Jarred Chicken Broths The Zoup! Chicken Broths Can be Used in Recipes or Drank By Michael Hemsworth | Published 2017-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chicken-broth References: [preparedfoods](http://www.preparedfoods.com/articles/120069-zoup-premium-chicken-broth) Bone broth remains a popular diet staple for those who are looking to increase their intake of nutrients such as collagen, so the Zoup! Chicken Broths are positioned as a versatile new option that you won't have to make yourself. The broths come in two options including traditional [bone broth](https://www.trendhunter.com/trends/bone-broth-concentrates) and a [low sodium option](https://www.trendhunter.com/trends/stock-range), both of which are reported by the brand to be so tasty you'll be tempted to [drink them straight](https://www.trendhunter.com/trends/sipping-broth) (and you most certainly can). The Zoup! Chicken Broths are all-natural, gluten-free, hormone-free and GMO-free, and can be used as the base in a number of different recipes in order to infuse a more wholesome, nourishing flavor. This includes rice or other grains along with favorite dishes such as casseroles. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Versatile Chicken Broths:** Brands can innovate with versatile chicken broths as a healthy and convenient option for cooking and drinking. - **All-natural Bone Broths:** Brands can capitalize on the trend of all-natural bone broths that are gluten-free, hormone-free, and GMO-free. - **Cooking with Broths:** Consumers are experimenting with using broths as a replacement for water in their cooking or just sipping on them as a healthy protein drink, leading to innovative recipes and products. ### Where This Applies - **Food and Beverage:** Food and beverage industry can create innovative products and recipes using versatile and healthy chicken broths as a base ingredient for different dishes. - **Health and Wellness:** Health and wellness industry can market chicken and bone broths as healthy and nutritious drinks for people looking to increase their nutrient intake. - **Packaged Foods:** Packaged foods industry can create convenient and healthy options for consumers by offering all-natural chicken and bone broths in ready-to-use packaging. ## Related on Trend Hunter - [Versatile Prepackaged Bone Broths](https://www.trendhunter.com/trends/oxo-bone-broth.md) - [Slim Super-Premium Soups](https://www.trendhunter.com/trends/premium-soups.md) - [Clean-Label Sipping-Friendly Broths](https://www.trendhunter.com/trends/organic-beef-bone-broth.md) - [Canned Bone Broth Refreshments](https://www.trendhunter.com/trends/broya-bone-broth.md) - [Replenishing Bone Broth Packets](https://www.trendhunter.com/trends/akrrush.md) - [Nutrient-Dense Bone Broths](https://www.trendhunter.com/trends/brodo-sampler-box.md) - [Nutrient-Dense Bone Broth Sachets](https://www.trendhunter.com/trends/freja-instant-bone-broth.md) - [Asian Cuisine Bone Broths](https://www.trendhunter.com/trends/instant-bone-broth-products.md) - [Recipe-Ready Bone Broths](https://www.trendhunter.com/trends/cooking-bone-broth.md)