# Chicken-Topped Breakfast Sandwiches The New Chicken Breakfast Jack is Packed with Protein By Katherine Pendrill | Published 2019-04-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chicken-breakfast-jack References: [chewboom](https://www.chewboom.com/2019/04/28/jack-in-the-box-tests-new-chicken-breakfast-jack/) If you're looking for a breakfast sandwich that won't leave your stomach growling just a few hours after eating, you may want to sample the new Chicken Breakfast Jack from Jack in the Box. Packed with protein, this new breakfast sandwich is a hearty morning meal on the go. Back in 2016, Jack in the Box debuted its 'Brunchfast' menu, featuring with a wide range of [breakfast options](https://www.trendhunter.com/trends/avocado-egg-cheddar-breakfast-burrito). It's clear that the chain has found success with the early morning crowd, as it has expanded its options to include dishes such as the new Chicken Breakfast Jack. Featuring a plump chicken patty topped with a freshly cracked egg and a slice of American cheese, the sandwich is a limited time offering that may make it into the regular breakfast lineup. Image Credit: *Jack in the Box.* ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 2% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Protein-packed Breakfasts:** Disruptive innovation opportunity: Create new breakfast options that are high in protein to meet the demand for filling, nutritious morning meals. - **Expansion of Brunch Menus:** Disruptive innovation opportunity: Develop unique and enticing brunch offerings to attract and retain breakfast customers in the competitive fast-food industry. - **Limited Time Offerings:** Disruptive innovation opportunity: Introduce limited time menu items to create excitement and drive customer curiosity, ultimately increasing sales and brand awareness. ### Who This Affects Most - **Fast Food:** Disruptive innovation opportunity: Leverage the growing demand for innovative breakfast options to create competitive advantages and capture a larger market share in the fast food industry. - **Food and Beverage:** Disruptive innovation opportunity: Develop new protein-rich breakfast products and capitalize on the increasing consumer focus on health and wellness in the food and beverage industry. - **Restaurant Chains:** Disruptive innovation opportunity: Experiment with limited time offerings and unique menu items to differentiate from competitors and attract more customers to restaurant chains. ## Related on Trend Hunter - [Double Bacon Breakfast Sandwiches](https://www.trendhunter.com/trends/double-bacon-breakfast-sandwich.md) - [All-in-One QSR Breakfast Wraps](https://www.trendhunter.com/trends/breakfast-jack-wraps.md) - [Bodega-Style Breakfast Sandwiches](https://www.trendhunter.com/trends/egg-cheese-bagel-breakfast-sandwich.md) - [Saucy Grilled Chicken Sandwiches](https://www.trendhunter.com/trends/new-grilled-chicken-sandwich.md) - [Brunch-Themed QSR Meals](https://www.trendhunter.com/trends/jack-in-the-box-meals.md) - [Sausage Stuffed Breakfast Tacos](https://www.trendhunter.com/trends/breakfast-taco-made-with-jimmy-dean-sausage.md) - [Lean Protein Breakfast Sandwiches](https://www.trendhunter.com/trends/egg-white-chicken-breakfast-sandwich.md) - [Triple Meat Croissant Sandwiches](https://www.trendhunter.com/trends/meat-lovers-croissant.md) - [Crispy Chicken Breakfast Sandwiches](https://www.trendhunter.com/trends/chicken-blt-mcmuffin.md)