# Snackable Chicken Bites Brave Good Kind's Tender Chicken Bites are an Alternative to Beef Jerky By Laura McQuarrie | Published 2021-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chicken-bite References: [businesswire](https://www.businesswire.com/news/home/20210310005624/en) & [chickenbites](http://www.chickenbites.com/) Just as beef is a popular snack in the form of jerky strips or sticks, [Brave Good Kind](https://www.trendhunter.com/trends/tender-chicken-bites) is introducing a new kind of [grab-and-go meat snack](https://www.trendhunter.com/trends/beef-sticks-bites) in the form of all-natural Tender Chicken Bites. The protein-packed, snacks are gluten-free and made without MSG or added nitrates. While most kinds of jerky are tough and chewy, and 90% are made from beef, these chicken-based snacks set themselves apart as leaner, easy-to-eat choices with less of a carbon footprint that has the potential to appeal to Millennial women in particular. These savory bites provide not just an alternative to popular meat snacks but also other go-to choices. As the brand details, the natural Tender Chicken Bites boast "65% less fat than potato chips and 30%-40% less sugar than granola bars." ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 24% | Activity: 40% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Chicken Jerky Snacks:** Opportunity to disrupt the beef jerky market with a leaner and healthier alternative. - **Grab-and-go Meat Snacks:** Growing trend in the snack market towards convenient and protein-packed meat snacks that can appeal to health-conscious consumers. - **Sustainable Snacking:** Potential to tap into the trend of eco-friendly and low-carbon footprint snacks that can resonate well with Millennial women. ### Industries Being Reshaped - **Snack Foods:** Opportunity for companies to tap into the growing demand for healthier and convenient meat-based snacks as an alternative to traditional snack foods. - **Natural and Organic Products:** Opportunity to position these chicken bites as a natural and organic alternative to processed snacks that can appeal to health-conscious and environmentally aware consumers. - **Food Delivery and Meal Kits:** Potential to partner with food delivery services and meal kit companies to offer these grab-and-go meat snacks as a healthy and convenient option for their customers. ## Related on Trend Hunter - [Healthy Chicken Jerky](https://www.trendhunter.com/trends/tender-chicken-bites.md) - [Protein-Rich Chicken Snacks](https://www.trendhunter.com/trends/peperami-roasted-chicken-bites.md) - [Savory Plant-Based Chicken Bites](https://www.trendhunter.com/trends/plant-chicken-pieces.md) - [Barbecue Chicken Snack Products](https://www.trendhunter.com/trends/chicken-bites-grazing-pack.md) - [Snacking-Friendly Chicken Bites](https://www.trendhunter.com/trends/grilled-tender-bites.md) - [Jerky-Like Chicken Sticks](https://www.trendhunter.com/trends/chicken-sticks.md) - [Savory Chicken Snack Bites](https://www.trendhunter.com/trends/peperami-chicken-bites.md) - [Veggie-Infused Chicken Snacks](https://www.trendhunter.com/trends/perdue-chicken-plus-snackers.md) - [Rotisserie Chicken Meat Snacks](https://www.trendhunter.com/trends/rotisserieseasoned-chicken-sticks.md)