# Movie-Celebrating Waffle Snacks Jack in the Box is Launching a New Chicken and Waffle Sticks Item By Katherine Pendrill | Published 2024-08-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chicken-and-waffle-sticks References: [fastfoodclub](https://www.fastfoodclub.com/p/jack-in-the-box-launches-deadpool-inspired-treat-nationwide/)  'Deadpool & Wolverine' is taking the box office by storm and [Jack in the Box](https://www.trendhunter.com/trends/southwest-chicken-mini-chimichangas) is celebrating by launching a new Deadpool-inspired snack: Chicken & Waffle Sticks. For a limited time, Jack in the Box will be celebrating the launch of the newest Deadpool film, with its new Chicken & Waffle Sticks offering. The dish was originally available as part of a limited test run at select Jack In The Box locations, but now it's available nationwide. The new Chicken & Waffle Sticks snack option consists of two tender Chicken Strips paired with three fluffy Waffles cut into dippable tick shapes. The meal also comes with a side of Buttermilk Ranch Dip and, of course, a side of syrup as well. Image Credit: Jack in the Box; Fast Food Club; @speculite on Instagram ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 59% | Activity: 41% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Movie-tie-in Snacks:** Exclusive movie-themed food items amplify brand engagement while offering fans a unique dining experience. - **Hybrid Food Creations:** Combining popular food items like chicken strips and waffles evolves traditional snacks into innovative and trendy offerings. - **Limited-time Offerings:** Time-sensitive menus create urgency and drive customer traffic, maximizing short-term sales. ### Sectors Adopting This - **Fast-food Industry:** By incorporating pop culture references, fast-food chains can attract diverse customer demographics. - **Entertainment Industry:** Collaborations between film studios and food brands create cross-promotional opportunities that boost both parties' visibility. - **Food and Beverage Industry:** The introduction of unique, limited-edition flavors can captivate consumers and drive experimental purchasing. ## Related on Trend Hunter - [Convenient Chicken Waffle Meals](https://www.trendhunter.com/trends/jack-in-the-box-chicken-waffles.md) - [Sauce-Smothered Waffle Fries](https://www.trendhunter.com/trends/sauced-loaded-waffle-fries.md) - [Mini Deep-Fried Burritos](https://www.trendhunter.com/trends/southwest-chicken-mini-chimichangas.md) - [Sauce-Filled Chicken Wraps](https://www.trendhunter.com/trends/jack-in-the-box-2.md) - [Textured QSR Chicken Snacks](https://www.trendhunter.com/trends/jack-in-the-box-crispy-chicken-wings.md) - [Southern Cuisine Side Dishes](https://www.trendhunter.com/trends/jack-in-the-box-nashville-hot.md) - [Spicy Chicken-Topped Fries](https://www.trendhunter.com/trends/spicy-roost-fries.md) - [Spicy-Sweet Chicken Strips](https://www.trendhunter.com/trends/hot-honey-spicy-chicken-strips.md) - [Toaster Waffle Chicken Sandwiches](https://www.trendhunter.com/trends/chicken-waffle-sandwich.md)