# Sauce-Inspired QSR Snacks Chick-fil-A Is Turning Its Popular Sauce Into a Potato Chip Flavor By Kanesa D | Published 2025-08-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chick-fil-a-8 References: [allrecipes](https://www.allrecipes.com/new-chickfila-waffle-potato-chips-11788827) & [chick-fil-a](https://www.chick-fil-a.com/)  Starting August 18, [Chick-fil-A](https://www.trendhunter.com/trends/saucethemed-merchandise) is giving snack time an upgrade with the return of its Original Flavor Waffle Potato Chips, now thicker-cut for extra crunch and sprinkled with a touch of sea salt. Additionally, the company is launching its first flavored chip. The new Chick-fil-A Sauce Waffle Potato Chips are inspired by the restaurant’s beloved tangy, smoky signature sauce. Both varieties will be available in 1.5-ounce bags at Chick-fil-A restaurants nationwide, whether ordered as a side to your favorite meal or enjoyed on their own. They’ll join the menu as a permanent item, ensuring customers can grab them year-round. Later this fall, the chips will also make their way to grocery store shelves in 7-ounce bags at select Publix, [Kroger](https://www.trendhunter.com/trends/bottled-salad-dressings), and [Walmart](https://www.trendhunter.com/trends/chick-fil-a) locations across the Atlantic and Southeast regions, expanding Chick-fil-A’s growing lineup of retail products that already includes its popular bottled sauces and dressings. Image Credit: Chick-fil-A ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 76% | Activity: 81% | Freshness: 47% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Flavor-driven Snack Innovation:** The introduction of chips flavored with signature sauces reflects a growing trend towards unique, branded taste experiences in snack foods. - **Qsr-branded Retail Products:** Quick-service restaurants are increasingly venturing into retail spaces, offering products like chips to capitalize on their established brand popularity. - **Expansion of Signature Flavors:** There is a notable trend of restaurants developing new products that incorporate distinctive flavors from their menus, enhancing brand loyalty and consumer engagement. ### Who This Affects Most - **Snack Food Industry:** The snack food industry is seeing disruptive innovation with quick-service restaurants leveraging their signature flavors to create new, branded products. - **Retail Grocery Sector:** Retail grocery outlets are embracing partnerships with quick-service restaurants, bringing exclusive, branded food items to consumers outside of typical dining experiences. - **Quick-service Restaurant Industry:** The quick-service restaurant industry is diversifying product offerings beyond traditional dining, moving into the retail space with snack innovations. ## Related on Trend Hunter - [QSR Chicken Brand Snacks](https://www.trendhunter.com/trends/waffle-potato-chips.md) - [Sauce-Themed QSR Merch](https://www.trendhunter.com/trends/saucethemed-merchandise.md) - [QSR-Designed Salad Dressings](https://www.trendhunter.com/trends/chick-fil-a.md) - [Fried Chicken Potato Chips](https://www.trendhunter.com/trends/ruffles-kfc-original-recipe-chicken-chips.md) - [At-Home QSR Sauces](https://www.trendhunter.com/trends/chickfila-parmesan-caesar.md) - [QSR Salad Dressings](https://www.trendhunter.com/trends/chickfila-salad-dressings.md) - [QSR Summer Capsules](https://www.trendhunter.com/trends/chickfila-originals-summer-collection.md) - [Secretive Condiment Kettle Chips](https://www.trendhunter.com/trends/kettle-brand-special-sauce-chips.md) - [Southern Fried Chicken Sandwiches](https://www.trendhunter.com/trends/chicken-waffles-sandwich.md)