# Family-Focused Learning Toys Chick-fil-A Debuts a Family Game Brand to Inspire Family Playtime By Kanesa D | Published 2023-11-09 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/chick-fil-a-3 References: [nrn](https://www.nrn.com/marketing/chick-fil-debuts-family-game-brand-time-holidays) & [chick-fil-a](https://www.chick-fil-a.com/)  Fast food chain [Chick-fil-A](https://www.trendhunter.com/trends/chick-fil-a-6) is expanding its offerings beyond fast food with the introduction of a new brand called 'pennycake.' This brand promotes family playtime by offering a collection of [board games, puzzles, and activities](https://www.trendhunter.com/trends/innovative-game-collection). This product line comprises ChatterTime conversation cards, the Mix It Up activity box, and a JoinAround puzzle. These offerings are intended to promote meaningful conversations, engage in fun activities, and encourage collaborative problem-solving within the family unit. In addition to the new family-friendly brand, Chick-fil-A is bringing back its popular peppermint chip milkshake on November 13. Two new [peppermint-flavored coffee options](https://www.trendhunter.com/trends/daybright-coffee-refreshment) accompany this seasonal treat. The pennycake toy collection is set to launch on November 15, coinciding with Chick-fil-A's broader holiday campaign launch. Image Credit: Chick-fil-A ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 64% | Activity: 82% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Key Themes Behind This Trend - **Family-focused Learning:** The introduction of 'pennycake' by Chick-fil-A promotes family playtime through its collection of board games, puzzles, and activities. - **Meaningful Conversations:** ChatterTime conversation cards from the 'pennycake' brand aim to foster meaningful conversations within the family unit. - **Collaborative Problem-solving:** The JoinAround puzzle, part of the 'pennycake' toy collection, encourages collaborative problem-solving among family members. ### Where This Applies - **Fast Food:** Chick-fil-A is expanding its offerings beyond fast food with the introduction of the 'pennycake' brand. - **Toy Manufacturing:** The launch of the 'pennycake' toy collection creates opportunities for the toy manufacturing industry. - **Coffee:** Chick-fil-A's introduction of peppermint-flavored coffee options alongside its peppermint chip milkshake creates innovation opportunities in the coffee industry. ## Related on Trend Hunter - [Family Entertainment Apps](https://www.trendhunter.com/trends/chick-fil-a-play.md) - [QSR-Designed Holiday Lines](https://www.trendhunter.com/trends/chick-fil-a-6.md) - [Family Board Game Promos](https://www.trendhunter.com/trends/hasbro-and-birds-eye.md) - [Cow-Themed QSR Campaigns](https://www.trendhunter.com/trends/chickfila-1.md) - [Heritage-Inspired QSR Ranges](https://www.trendhunter.com/trends/chickfila-newstalgia.md) - [Chicken Restaurant Rewards Games](https://www.trendhunter.com/trends/chick-fil-a-4.md) - [Toy-Gifting Menu Promotions](https://www.trendhunter.com/trends/cracker-barrel-2.md) - [Holiday-Ready QSR Menus](https://www.trendhunter.com/trends/chickfila-2023-holiday-menu.md) - [Year-Long Anniversary Promos](https://www.trendhunter.com/trends/chick-fil-a1.md)