# Rapper-Launched Tequila Brands Megan Thee Stallion Recently Debuted Chicas Divertidas By Kalin Ned | Published 2025-02-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/chicas-divertidas References: [prnewswire](https://www.prnewswire.com/news-releases/megan-thee-stallion-introduces-new-premium-tequila-brand-chicas-divertidas-with-blanco--reposado-offerings-302377443.htmlhttps://www.prnewswire.com/news-releases/megan-thee-stallion-introduces-new-premium-tequila-brand-chicas-divertidas-with-blanco--reposado-offerings-302377443.html) Celebrated Grammy-winning artist and entrepreneur Megan Thee Stallion has launched her [premium tequila brand](https://www.trendhunter.com/trends/laelia-tequila) — Chicas Divertidas. The new venture boasts two distinct varieties — Blanco and Reposado. Chicas Divertidas is crafted from 100% Blue Weber agave sourced from the volcanic highlands of Jalisco, Mexico, and produced at Casa Centinela, a distillery with over a century of tradition. The tequila's traditional production includes masonry ovens and [copper stills](https://www.trendhunter.com/trends/el-texano-tequila). The Blanco variant offers a smooth, citrus-forward taste with herbal undertones, while the Reposado presents a richer blend of caramelized agave and oak, which may appeal to those who enjoy a more complex spirit. Chicas Divertidas' aesthetic is equally striking with its [vibrant gradient colors](https://www.trendhunter.com/trends/marcado-28) and dagger-pierced heart emblems. The bottle designs are inspired by the Angel’s Trumpet flower and agave plant. Image Credit: Chicas Divertidas ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 64% | Activity: 70% | Freshness: 34% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-led Beverage Brands:** High-profile figures entering the beverage market create unique branding and cultural appeals that can disrupt traditional brand loyalty. - **Artisanal Spirit Production:** The revival of traditional crafting methods in spirit production presents opportunities for premium differentiation and heritage storytelling. - **Creative Packaging Design:** Innovative bottle designs, drawing inspiration from nature and cultural symbols, enhance visual appeal and brand recognition within the spirits industry. ### Where This Applies - **Alcoholic Beverage Industry:** The introduction of celebrity-backed spirits is reshaping the market dynamics and consumer preferences in the alcoholic beverage industry. - **Luxury Goods Market:** With premium ingredients and artisanal production techniques, luxury spirits are becoming pivotal in expanding the high-end consumer goods segment. - **Branding and Marketing Sector:** As celebrities leverage their influence in product launches, branding and marketing strategies are evolving to incorporate personal storytelling and lifestyle integration. ## Related on Trend Hunter - [Rapper-Inspired Tequila Brands](https://www.trendhunter.com/trends/megan-thee-stallion-1.md) - [Women-Specific Tequila Brands](https://www.trendhunter.com/trends/geneba-tequila.md) - [Premium Margarita Cocktails](https://www.trendhunter.com/trends/angel-margarita.md) - [Co-Branded Tequila Variants](https://www.trendhunter.com/trends/nmsu.md) - [Sculptural Tequila Bottle Designs](https://www.trendhunter.com/trends/msica-tequila.md) - [Miniature Tequila Bottles](https://www.trendhunter.com/trends/biatch-tequila.md) - [Latinx-Founded Tequila Brands](https://www.trendhunter.com/trends/hiatus-tequila.md) - [Jalapeño-Infused Tequilas](https://www.trendhunter.com/trends/infused-tequilas.md) - [Luxury Sipping Tequilas](https://www.trendhunter.com/trends/mayenda.md)