# Ready-to-Bake Frozen Desserts These Chicago Town Desserts Come in Two Options By Michael Hemsworth | Published 2024-11-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chicago-town-desserts References: [scottishgrocer](https://scottishgrocer.co.uk/2024/11/26/chicago-town-expands-on-frozen-dessert-range/) & [chicagotown](https://www.chicagotown.com/)  These new Chicago Town desserts are headed to the UK market to provide consumers with an indulgent option to enjoy on their own or alongside their [favorite frozen pizza](https://www.trendhunter.com/trends/new-yorkstyle-frozen-pizza-range). The desserts come in two varieties including the Ultimate Cookie Bars Triple Chocolate Mallow and the Ultimate Brownies Caramelised Biscuit Crumb, which are each priced at £3.95. The treats are arriving alongside the £10 [Pizza Night](https://www.trendhunter.com/trends/chocolate-chip-pizzert)-In Meal Deal that will come with additional fare for a complete [takeout-inspired meal from home](https://www.trendhunter.com/trends/craft-pizza). Marketing Manager Rachel Bradshaw spoke on the new Chicago Town desserts saying, "Knowing that our customers love a pizza night in, we’ve gone to town on the occasion, launching our two Ultimate sweet treats. With meal deals continuing to be a fan favourite, this gave us the opportunity to create an epic £10 bundle for those getting together to go to town on Pizza Night. After all, every Pizza Night In is worthy of a sweet dessert.” ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 41% | Activity: 48% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Convenience Foods:** The introduction of ready-to-bake frozen desserts highlights the growing demand for convenience foods that offer indulgence without the hassle of preparation. - **Meal Bundle Deals:** The popularity of meal bundle deals, such as the £10 Pizza Night-In Meal Deal, underscores a market trend towards value-added, comprehensive meal solutions at home. - **Indulgent Desserts:** Products like the Ultimate Cookie Bars and Ultimate Brownies suggest a consumer interest in premium, indulgent dessert options that elevate everyday meals. ### Where This Applies - **Frozen Food:** The launch of these ready-to-bake desserts in the frozen food aisle showcases an industry shift towards more gourmet and specialty frozen food offerings. - **Retail and Grocery:** Enhanced meal deals and premium dessert options demonstrate how the retail and grocery industry is innovating to meet consumer demands for both convenience and quality. - **Food Delivery Services:** By offering takeout-inspired bundles, food delivery services can capitalize on consumers’ desire to replicate restaurant experiences at home with minimal effort. ## Related on Trend Hunter - [Premium Convenient Frozen Pizzas](https://www.trendhunter.com/trends/frozen-pizza-range.md) - [Prepackaged Artisan Dessert Products](https://www.trendhunter.com/trends/the-delicious-dessert-company.md) - [Frozen Italian Dessert Products](https://www.trendhunter.com/trends/frozen-dessert-range.md) - [Festive Foodservice Dessert Ranges](https://www.trendhunter.com/trends/country-range-desserts.md) - [Freshly-Based Dessert Pizzas](https://www.trendhunter.com/trends/pizza-pizza-dessert-pizza.md) - [Deluxe Mini Frozen Treats](https://www.trendhunter.com/trends/carte-dor-products.md) - [Japanese Cuisine Frozen Pizzas](https://www.trendhunter.com/trends/chicago-town-deep-dish-katsu-chicken.md) - [Frozen Artisanal Cheesecake Treats](https://www.trendhunter.com/trends/the-english-cheesecake-company.md) - [Icy Cheesecake Desserts](https://www.trendhunter.com/trends/frozen-cheesecake-products.md)