# Basketball-Themed Luxury Pop-Ups Gucci Opens a Chicago Pop-up for NBA All-Star Weekend By Grace Mahas | Published 2020-02-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chicago-popup References: [wwd](https://wwd.com/fashion-news/fashion-scoops/gucci-opens-chicago-pop-up-in-time-for-nba-all-star-weekend-1203477597/) & [gucci](http://www.gucci.com/?gs) In anticipation of the [NBA](https://www.trendhunter.com/trends/the-balenciaga-x-nba) All-Star Weekend, luxury fashion house Gucci launched a psychedelic looking GG basketball -- retailing for $1,980 USD -- that will be available at the West Loop pop-up shop. Alongside this unique ball, attendees will also get a chance to check out the brand's soon-to-launch rainbow-colored GG Psychedelic Collection that will debut in Gucci retailers and online later this month. The West Loop pop-up shop will also include players from the NBA and [WNBA](https://www.trendhunter.com/trends/womens-basketball-sneakers) who will celebrate the two Chicago-based recipients of the [Gucci North](https://www.trendhunter.com/trends/gucci-snow-globe) America Changemakers Impact Fund: After School Matters -- a nonprofit that strives to provide after-school programs and opportunities to almost 20,000 high school teens annually. Image Credit: Gucci ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 66% | Activity: 59% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Luxury Fashion Pop-ups:** The trend of luxury fashion brands opening temporary pop-up shops continues to grow, creating opportunities for unique brand experiences and increased customer engagement. - **Collaborations with Sports:** The collaboration between luxury fashion brands and sports events or athletes presents disruptive innovation opportunities to tap into new markets and reach a wider audience. - **Social Impact Partnerships:** Collaborations between luxury brands and non-profit organizations create opportunities for brands to showcase their support for social causes, driving brand loyalty among socially conscious consumers. ### Where This Applies - **Luxury Fashion:** The luxury fashion industry can benefit from exploring the trend of opening pop-up shops to create unique brand experiences and drive sales. - **Sports:** The sports industry can capitalize on collaborations with luxury fashion brands to enhance fan experiences and generate new revenue streams. - **Non-profit Organizations:** Non-profit organizations can leverage partnerships with luxury brands to raise awareness about their causes and attract new donors and supporters. ## Related on Trend Hunter - [Luxury Basketball-Themed Fashion Capsules](https://www.trendhunter.com/trends/basketball-series.md) - [Sporty Luxe Fashion Capsules](https://www.trendhunter.com/trends/the-balenciaga-x-nba.md) - [Large-Scale Basketball Events](https://www.trendhunter.com/trends/foot-locker-takeover.md) - [Luxury Menswear Apparel Pop-Ups](https://www.trendhunter.com/trends/louis-vuittons-soho-popup.md) - [Luxury Retailer Christmas Installations](https://www.trendhunter.com/trends/gucci-snow-globe.md) - [Luxurious Sporting Statement Pieces](https://www.trendhunter.com/trends/offwhite-co-wilson.md) - [Interactive Luxury Brand Universes](https://www.trendhunter.com/trends/Gucci-Town.md) - [Dynamic Fashion-Forward Basketball Shoes](https://www.trendhunter.com/trends/basketball-sneaker-1.md) - [Bamboo-Focused Luxury Fashion Exhibitions](https://www.trendhunter.com/trends/decoding-an-icon.md)