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# Viral Storm Videos
Chicago Lightning Strikes Three Tall Buildings at Once

By Katie Cordrey | Published 2010-06-29 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/chicago-lightning-strikes
References: [vimeo](http://vimeo.com/12816548) & [huffingtonpost](http://www.huffingtonpost.com/2010/06/24/more-severe-storms-rock-c_n_624061.html)

When three very nasty storms pummeled Chicago, Craig Shimala watched them from his balcony. During one of the storms, amidst [80 mph winds](https://www.trendhunter.com/trends/cityweatherin) and three inches of rain, [three of Chicago’s tallest buildings](https://www.trendhunter.com/trends/rruga-adem-jashari) were hit by lightning strikes at the same time. The Chicago lightning strikes were captured on an amazing video that Craig Shimala has posted on Vimeo.

Shimala says he’s just a dude who lives in Chicago that works for a company called skinnycorp.com and helps to make Threadless.com awesome! Chicago lightning strikes aren’t the only subject of Craig Shimala’s Vimeo videos. Check them out!

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 85% | Activity: 92% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Storm Chasing:** Opportunity to develop technologies and tools for safely observing and recording extreme weather events, such as lightning strikes.
- **Viral Video Production:** Potential to create captivating videos of natural phenomena, like lightning strikes, and leverage social media platforms for wide-reaching viral dissemination.
- **Streaming Platforms:** Chance to establish streaming platforms dedicated to sharing real-time footage of unique and awe-inspiring weather events, like lightning strikes on tall buildings.

### Sectors Adopting This

- **Weather Monitoring:** Opportunity for advanced weather monitoring systems and equipment that can accurately predict and track lightning strikes for safety and preparedness.
- **Media Production:** Opportunity to produce visually stunning video content of lightning strikes and other natural phenomena for television and online streaming platforms.
- **Social Media Marketing:** Potential to leverage viral storm videos to enhance brand visibility and engagement on social media platforms, reaching a wide audience in real-time.

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