# Bacon-Themed Film Festival Ads This Ad for the Chicago Latino Film Festival Has Bacon Subtitles By Rebecca Byers | Published 2015-07-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chicago-latino-film-festival References: [youtu.be](https://youtu.be/3WEGbxCmEsQ) & [lapizusa](http://www.lapizusa.com/our-work/) This [hilarious ad](https://www.trendhunter.com/trends/believe-campaign) for the Chicago Latino Film Festival is predicated on the conventional understanding the Americans hate subtitled films. In order to get English-speaking Americans interested in the Hispanic content, the ad surmises that the festival hired a typographer to create a "truly American font" made, of course, entirely out of bacon. The clever ad spot demonstrates the difficulty experienced by the typographer as he began attempting to construct the alphabet out of real pieces of bacon. Staying true to the promise, the Chicago Latino Film Festival featured several films entirely subtitled using a [bacon font](https://www.trendhunter.com/trends/cheetos-other-hand-font) at the 2015 festival. The [bacon-filled commercial](https://www.trendhunter.com/trends/ritz-salty-club) for the Chicago Latino Film Festival was created by Chicago-based US Hispanic ad agency Lapiz, which is a subsidiary of Leo Burnett. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 9% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Bacon-themed Advertising:** Disruptive innovation opportunity: Explore unconventional ways to capture the attention of target audiences through creative and humorous advertising campaigns. - **Subtitled Film Promotion:** Disruptive innovation opportunity: Develop unique strategies to promote subtitled films, appealing to English-speaking audiences who may have a preference for non-subtitled content. - **Cultural Event Marketing:** Disruptive innovation opportunity: Find innovative ways to market cultural events and festivals by leveraging attention-grabbing and unexpected themes or approaches. ### Where This Applies - **Advertising and Marketing:** Disruptive innovation opportunity: Incorporate unconventional and humorous elements into advertising campaigns to engage and captivate target audiences effectively. - **Film and Entertainment:** Disruptive innovation opportunity: Develop new and engaging strategies to promote subtitled films to English-speaking audiences, ensuring wider viewership and appreciation of diverse content. - **Event Planning and Management:** Disruptive innovation opportunity: Apply innovative marketing tactics to attract attention to cultural events and festivals, enhancing attendee engagement and overall experience. ## Related on Trend Hunter - [Bacon Abstaining Competitions](https://www.trendhunter.com/trends/bacoff.md) - [Tuna-Focused Film Festivals](https://www.trendhunter.com/trends/tuna-cans-film-festival.md) - [Expansive Bacon-Themed Menus](https://www.trendhunter.com/trends/baconfest-lineup.md) - [Complimentary Bacon Retailer Campaigns](https://www.trendhunter.com/trends/save-a-lot-sweepstakes.md) - [Hot Sauce-Flavored Bacon Strips](https://www.trendhunter.com/trends/hormel-black-label-franks-redhot.md) - [Hot Sauce-Paired Bacons](https://www.trendhunter.com/trends/hormel-1.md) - [Critical Spicy Snack Campaigns](https://www.trendhunter.com/trends/flamin-hot-campaign.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Comforting Bacon-Themed Menus](https://www.trendhunter.com/trends/ultimate-bacon-menu.md)