# Glamorizing Basic Needs Greater Chicago Food Depository Seductive ‘Spaghetti' Ad By Bianca | Published 2008-12-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chicago-food-depository-spaghetti-ad References: [adrants](http://www.adrants.com/2008/12/gcfd-introduces-spaghetti-pour-elle.php) & [chicagosfoodbank.org](http://www.chicagosfoodbank.org/site/PageServer?pagename=onefooddrive) ‘Food Shouldn’t be a Luxury.’ That’s the tagline of a recent campaign for the [Greater Chicago Food Depository](https://www.trendhunter.com/trends/greater-knead), created by Leo Burnett. Recently we featured the [print advertisements](https://www.trendhunter.com/trends/taste-our-world) for this campaign, all of which featured what appeared to be cliched luxury ads. These images have since been supplemented by the video above, which features a woman indulging in spaghetti the way you might see in a highly stereotypical, cheesy fragrance ad. This [spoofvertisement](https://www.trendhunter.com/trends/spoof-beauty-range) for ‘Spaghetti Pour Elle’ seems to mock the Kate Moss for Eternity ads. The ads drive home the fact that ‘Food Shouldn’t be a Luxury’ in a very captivating, effective, way. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 53% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Food Marketing:** Disruptive innovation opportunity: Reimagining food marketing by using parody and satire in luxury advertisements to highlight the importance of basic food needs. - **Food Security Awareness:** Disruptive innovation opportunity: Spreading awareness about food security by creating unconventional ads that challenge societal perceptions of luxury. - **Satirical Advertising:** Disruptive innovation opportunity: Utilizing satire and humor in advertising to capture audience attention and convey important social messages. ### Sectors Adopting This - **Food Distribution:** Disruptive innovation opportunity: Modernizing food distribution systems to ensure equitable access to basic food needs for all individuals. - **Marketing and Advertising:** Disruptive innovation opportunity: Incorporating unconventional advertising techniques to raise awareness and inspire action on social issues. - **Non-profit Organizations:** Disruptive innovation opportunity: Leveraging innovative marketing strategies to attract attention and support for non-profit organizations dedicated to addressing food insecurity. ## Related on Trend Hunter - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Quirky Pasta-Defying Campaigns](https://www.trendhunter.com/trends/national-noodle-day-initiative.md) - [Fake Ketchup Campaigns](https://www.trendhunter.com/trends/heinz-campaign.md) - [Bouillon-Based Food Campaigns](https://www.trendhunter.com/trends/fast-food-remix.md) - [Catchy Basked Pasta Ads](https://www.trendhunter.com/trends/noodles-cos-chicken-parmesan.md) - [Cinematic Condiment Campaigns](https://www.trendhunter.com/trends/national-advertising-campaign.md) - [Value-Focused Cooking Campaigns](https://www.trendhunter.com/trends/great-value-with-grace.md)