# Peanut Butter Agave Spirits Chica~Chida Blends Espadin Agave & Allergen-Free Peanut Butter Extract By Laura McQuarrie | Published 2024-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chica-chida References: [forbes](https://www.forbes.com/sites/erikofgang/2024/03/14/caleb-pressleys-chicachida-combines-tequila--peanut-butter-flavors/) & [drinkchicachida](https://www.drinkchicachida.com)  [Chica~Chida](https://www.trendhunter.com/trends/peanut-butter-jealous) is the revolutionary peanut butter agave spirit Piermont Brands created in collaboration with Caleb Pressley from [Barstool Sports](https://www.trendhunter.com/trends/sklz), and it injects much-needed fun and freshness into the category. "Chica~Chida represents our rebellion against the stale and pretentious norms of the industry," said the founders of Piermont Brands, "Teaming up with Caleb Pressley, we're reshaping the narrative and encouraging customers to savor a dose of pure, unfiltered enjoyment." Chica~Chida Peanut [Butter](https://www.trendhunter.com/trends/feastables-peanut-butter-cup) Agave Spirit blends the essence of espadin agave with allergen-free peanut butter extract for a smooth, flavorful experience that supports a more playful, approachable drinking culture. This convention-defying agave spirit can be enjoyed in several ways, including cocktail recipes like PB and J, which combines one-and-a-half ounces of the Peanut Butter Agave Spirit with a half-ounce of Chambord. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 52% | Activity: 79% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Playful Flavor Blends:** Introducing new combinations like Peanut Butter Agave Spirit is redefining flavor profiles in the spirits industry. - **Conventional Norms Disruption:** Chica~Chida's rebellious approach challenges traditional norms in the agave spirits market, paving the way for innovative offerings. - **Inclusive Innovation Strategies:** Exploring allergen-free options, such as the Peanut Butter Agave Spirit, showcases a shift towards inclusive practices in the beverage sector. ### Where This Applies - **Spirits & Distilleries:** The spirits industry can leverage unconventional ingredients to create unique products like the Peanut Butter Agave Spirit. - **Beverage Marketing:** Innovative collaborations like the one between Piermont Brands and Caleb Pressley highlight new opportunities for marketing strategies in the beverage sector. - **Hospitality & Mixology:** Mixologists and hospitality businesses can experiment with cocktail recipes, such as the PB and J, inspired by the Peanut Butter Agave Spirit, to attract adventurous consumers. ## Related on Trend Hunter - [Valentine's Day-Themed Ice Creams](https://www.trendhunter.com/trends/peanut-butter-jealous.md) - [Compact Peanut Butter-Flavored Spirits](https://www.trendhunter.com/trends/peanut-butterflavored-spirit.md) - [Decadent Churro-Flavored Whiskeys](https://www.trendhunter.com/trends/churro-flavored-whiskey.md) - [Peanut Butter Whiskey Kits](https://www.trendhunter.com/trends/peanut-butter-whiskey-kits.md) - [Creamy Eggnog-Infused Whiskeys](https://www.trendhunter.com/trends/peanut-butter-whiskey-eggnog.md) - [Peanut Butter Whiskey Eggnogs](https://www.trendhunter.com/trends/skrewball-eggnog.md) - [Peanut Butter-Banana Whiskeys](https://www.trendhunter.com/trends/select-club-1.md) - [Hard Peanut Butter Eggnogs](https://www.trendhunter.com/trends/screwball-eggnog.md) - [Canned Peanut-Flavored Whiskey Servings](https://www.trendhunter.com/trends/skrewball-whiskey.md)