# Glam Fashion Debuts Cecilia Hammaborg A/W 08/09 By TrendHead | Published 2008-10-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chic-winter-fashion References: [bespokeboutique](http://www.bespokeboutique.com/brand.asp?bid=32) & [myspace](http://www.myspace.com/cissihammarborg) Cecilia Hammaborg is an up-and-coming Swedish designer based in London, England. These gorgeous [coats and jackets](https://www.trendhunter.com/trends/rudsaks-lucia) are from her first collection of women's outwear entitled 'Black River Falls.' I love this [Blue Riding Hood](https://www.trendhunter.com/trends/204l-heron-blue) coat which is cool and feminine at the same time. I recently had the pleasure of trying on Hammaborg's collection at her market stand in Brick Lane. The cuts are amazingly flattering. I literally wanted to buy all of them. The designer who has been selling her designs at markets and online shops has now decided that she is ready to embark on a fashion business career, at last setting up her own label. This autumn/winter 08/09 collection of quality fabrics from Italy is a [capsule collection](https://www.trendhunter.com/trends/transhabit-collection) of 7 pieces and is an ideal debut for the Swedish designer. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 48% | Activity: 14% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Sustainable Fashion:** Opportunity for disruptive innovation in the fashion industry by creating ethically-made, eco-friendly clothing. - **Direct-to-consumer:** Disruptive innovation opportunity for fashion brands to sell their products directly to consumers, bypassing traditional retail channels. - **Minimalist Design:** Opportunity for disruptive innovation by creating simple, sleek designs that appeal to consumers looking for timeless and functional fashion. ### Industries Being Reshaped - **Fashion Retail:** Opportunity for disruptive innovation in the fashion retail industry by incorporating sustainable practices and offering direct-to-consumer options. - **Online Marketplace:** Disruptive innovation opportunity in the online marketplace industry by curating and promoting sustainable fashion brands. - **Luxury Fashion:** Opportunity for disruptive innovation in the luxury fashion industry by embracing minimalist design principles and sustainable materials. ## Related on Trend Hunter - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Vibrant Winter-Ready Luxe Fashion](https://www.trendhunter.com/trends/studio-nicholson-6.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Feminine Technical Apparel Collabs](https://www.trendhunter.com/trends/north-face-and-cecilie-bahnsen.md) - [Debut Ready-to-Wear Collections](https://www.trendhunter.com/trends/mansur-gavriel-1.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Cozy Fall-Centric Streetwear](https://www.trendhunter.com/trends/caf-mountain.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md)