# Stark Minimalism Attire Follow the White Rabbit is an Editorial That Boasts Chic White Fashions By Jana Pijak | Published 2014-09-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/chic-white-fashions References: [theones2watch](http://www.theones2watch.com/newwave/20146/) & [theones2watch](http://www.theones2watch.com) Viva Model Management face Dana Lopez dons chic white fashions in 'Follow the White Rabbit', an editorial exclusive for web publication The Ones 2 Watch. Styling for this image series is courtesy of Mégal Grouchka who dresses the brunette beauty in a wardrobe of stark and minimalist looks. Photographer Christoph Wohlfahrt captures the series and works alongside hair stylist Shuko Sumida at Walter Schupfer Management and makeup artist Min Kim at Airport Agency. Overall, the theme of this fashion story is clean and conceptual thanks to its wardrobe of chic white fashions. Its model star poses in crisp and sculptural pieces while looking sullen and free from emotion. Dana poses in knits, collared shirts and effortlessly elegant dresses from Jean Charles de Castelbajac, Maison Martin Magiela and Veronique Leroy among other names. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 87% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Stark Minimalism:** Opportunity for disruptive innovation in fashion design by creating minimalist and clean clothing lines. - **Chic White Fashions:** Disruptive innovation opportunity in the retail industry by offering a curated selection of stylish and monochromatic white garments. - **Clean and Conceptual:** Opportunity for disruptive innovation in the beauty industry by developing conceptual makeup and hair styles that align with minimalist fashion trends. ### Sectors Adopting This - **Fashion Design:** Disruptive innovation opportunity in fashion design by creating minimalist and clean clothing lines. - **Retail:** Disruptive innovation opportunity in the retail industry by offering a curated selection of stylish and monochromatic white garments. - **Beauty:** Opportunity for disruptive innovation in the beauty industry by developing conceptual makeup and hair styles that align with minimalist fashion trends. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [All-White Tonal Holiday Apparel](https://www.trendhunter.com/trends/ibiza-whites.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md)