# Scarecrow Couture Chic Straw Hats And Mash-Up Layers At Marc Jacobs S/S RTW '09 By TrendHead | Published 2009-01-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chic-straw-hats-and-mash-up-layers-marc-jacobs-ss09-ready-to-wear-collectio References: [style](http://www.style.com/fashionshows/review/S2009RTW-MJACOBS) There were amazingly wonderful layers at th eMarc Jacobs S/S ready-to-wear 09 New York runway show. I love these summer straw hats, high waisted belts and sparkling layer-upon-layer looks. In Mr. Jacobs’ own words, the collection is about the joy of dressing up, which one can only agree with. I am truly swept away by these bright colors and contemporary hay stack chic prairie skirts, chunky jewelry, sashed belts and metallic shine. At Style.com they call the runway style, a mash-up mix. “Mary Poppins goes to Dubai. The King and I meets The Postman Always Rings Twice.” ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 38% | Activity: 7% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Layer-upon-layer Looks:** Disruptive innovation opportunity for the fashion industry to experiment with avant-garde layering and mixing vintage and modern styles. - **Metallic Shine:** Disruptive innovation opportunity for the fashion and beauty industry to come up with innovative ways to incorporate metallic shine into makeup, skincare products, and fashion accessories. - **Mash-up Mix:** Disruptive innovation opportunity for the entertainment industry to create unique movies and TV shows blending different cultures, eras, and genres to cater to global audiences. ### Who This Affects Most - **Fashion Industry:** Disruptive innovation opportunity for the fashion industry to experiment with avant-garde layering and mixing vintage and modern styles. - **Beauty Industry:** Disruptive innovation opportunity for the beauty industry to come up with innovative ways to incorporate metallic shine into makeup, skincare products, and fashion accessories. - **Entertainment Industry:** Disruptive innovation opportunity for the entertainment industry to create unique movies and TV shows blending different cultures, eras, and genres to cater to global audiences. ## Related on Trend Hunter - [Chic Whimsical-Film Collections](https://www.trendhunter.com/trends/the-wizard-of-oz-capsule.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Art-Driven Fashion Capsules](https://www.trendhunter.com/trends/joy-artist-capsule.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md)