# Co-Branded Basketball Streetwear Bristol Studio & adidas Originals Create Chic Sporty Outfits By Kalin Ned | Published 2018-11-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chic-sporty-outfits References: [hypebeast](https://hypebeast.com/2018/11/bristol-studios-adidas-originals-sharp-shooters) & [bristol-studio](https://www.www.bristol-studio.com/) Global brand [adidas](https://www.trendhunter.com/trends/advisry-and-adidas) Originals and Los Angeles-based label Bristol Studio join forces to produce a fashionable and functional collection that gives consumers access to some sleek and chic sporty outfits. Appropriately dubbed 'Sharp Shooters,' the partnership highlights some loose, comfort-inducing silhouettes and some [high-performance footwear](https://www.trendhunter.com/trends/gmbh-and-axel-arigato). The entirety of the adidas Originals x Bristol Studio collaboration is kept with a [monochromatic color palette](https://www.trendhunter.com/trends/basketball-series), allowing for a certain uniformity. A definite highlight for the collection is the new renditions of the iconic Kobe Bryant-inspired Crazy BYW. The Shart Shooters collection sees this silhouette reinterpreted in both a High and Low design. While the key aesthetic elements of the new Crazy BYW are tied to the knitted exterior and hairy leather panels, the function-forward aspect comes with the BOOST technology. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 12% | Activity: 37% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Co-branded Streetwear:** Co-branded streetwear collaborations offer an opportunity for fashion brands and sportswear companies to create fashionable and functional collections together. - **Monochromatic Color Palettes:** The use of monochromatic color palettes in collaborations allows for a cohesive and uniform aesthetic, providing designers with an opportunity to create visually impactful collections. - **Function-forward Footwear:** The integration of function-forward features, such as BOOST technology, in footwear collaborations presents an opportunity to combine style with high-performance elements, catering to consumers looking for both fashion and functionality. ### Sectors Adopting This - **Fashion:** The collaboration between fashion brands and sportswear companies in co-branded streetwear offers an exciting opportunity for the fashion industry to tap into the rising athleisure trend and attract a wider consumer base. - **Sportswear:** Sportswear companies collaborating with fashion brands in co-branded streetwear collections can leverage their technical expertise in athletic performance while incorporating fashion-forward designs, allowing them to tap into new markets and expand their reach. - **Footwear:** The integration of function-forward features, such as BOOST technology, in co-branded footwear collections presents an opportunity for the footwear industry to cater to the growing demand for stylish yet performance-enhancing shoes. ## Related on Trend Hunter - [Technical Streetwear Series](https://www.trendhunter.com/trends/brain-dead-adidas.md) - [Fashion-Forward Sporty Apparel](https://www.trendhunter.com/trends/clot-and-adidas-2.md) - [Fashionable Bowling-Inspired Sneakers](https://www.trendhunter.com/trends/adidas-x-brain-dead-x-dsm.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Stealthy Collaborative Bowling Shoes](https://www.trendhunter.com/trends/bowling-shoe.md) - [Camo-Patterned Collaborative Sneakers](https://www.trendhunter.com/trends/bape-and-adidas.md) - [Performance-Lifestyle Wardrobe](https://www.trendhunter.com/trends/entire-studios-x-adidas.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md)