# Chic Ruffled Handbags Iceland's 'Hidden Goods' Ultra-Feminine Frills and Bows By Elsa Blaine | Published 2009-02-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chic-ruffled-handbags-icelands-hidden-goods-ultra-feminine-frills-and-bows References: [stylehive](http://www.stylehive.com/bookmark/Birkiland--Handbag--HG002-580513) & [hiddengoods.net](http://www.hiddengoods.net/collections.html) Ruffles and bows are ultra-feminine and super stylish. Hidden Goods of Iceland creates these fantastically frilly handbags in three styles. The largest and most fabulous resembles a wreath of ruffles finished off with a big bow that rests on your shoulder. How gorgeous would this purse look paired with a classic little black dress? Talk about a statement bag! All three styles are constructed of 100% cotton, come in an assortment of colours and are available from Birkiland. The smaller pouf bag is $169 and the largest ‘wreath of ruffles’ is $260. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 76% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What's Driving This Trend - **Feminine Handbags:** There is an opportunity to disrupt the handbag industry by creating more feminine designs that incorporate frills and bows. - **Ruffled Accessories:** Designers can expand beyond handbags and incorporate ruffles and bows into other accessories such as shoes and jewelry. - **Unique Bag Shapes:** Creating handbags with unique shapes such as the wreath of ruffles allows for differentiation and a statement piece in the marketplace. ### Who This Affects Most - **Fashion Accessories:** The fashion accessory industry can take advantage of the popularity of ruffles and bows to create new and unique product lines. - **Luxury Handbags:** High-end handbag brands can incorporate ruffles and bows into their designs to add a touch of femininity and differentiate themselves in the market. - **Casual Handbags:** Designing casual handbags with frills and bows could disrupt the casual handbag industry by adding a touch of uniqueness and elegance to everyday bags. ## Related on Trend Hunter - [Bow-Detailed Collaborative Bags](https://www.trendhunter.com/trends/pink-shoulder-bag.md) - [Glamorous Drawstring Bags](https://www.trendhunter.com/trends/mini-fleming-drawstring-bag.md) - [Avant-Garde Handbag Designs](https://www.trendhunter.com/trends/hanifa.md) - [Suede Statement Loop Bags](https://www.trendhunter.com/trends/embellished-loop-bag.md) - [Luxe Luggage Brand Purses](https://www.trendhunter.com/trends/rimowa-groove-collection.md) - [Haute Holiday Purse Designs](https://www.trendhunter.com/trends/emerald-dolce-box-bag.md) - [Luxury Crossbody Bags](https://www.trendhunter.com/trends/the-fyra-bag.md) - [Pink-Themed Handbag Collections](https://www.trendhunter.com/trends/longchamps-le-pliage-xtra.md) - [Nostalgic Retro-Style Luxe Bags](https://www.trendhunter.com/trends/rocking-horse-bag.md)