# Chic Produce Packaging True North's Branding Identity Communicates Fresh and Sustainable Vibes By Kalin Ned | Published 2020-10-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/chic-produce-packaging References: [behance.net](https://www.behance.net/gallery/102615219/True-North-Branding-identity) & [thetruenorth.biz](https://www.thetruenorth.biz/) The chic produce packaging and the marketing materials that emphasize modern aesthetics are what make [True North](https://www.trendhunter.com/trends/adinne-chair) a desirable and intriguing brand—especially for the Millennial and Gen Z demographics which are often concerned with slick styles. The business is on a mission to "pave the way for a future full of health and convenience in the Middle East." True North desired to position itself as a company that makes fresh produce available in a budget- and environment-friendly way. The aesthetic of the chic produce packaging emphasizes a [minimalist approach](https://www.trendhunter.com/trends/flour-water) and an eye-catching logo. Dubai-based designer ElSayed Gomaa who worked on the branding project employed an earthy palette—yellow for sun, black for soil, and green for leaf. Image Credit: True North ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 82% | Activity: 50% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Chic Produce Packaging:** Brands can appeal to younger demographics and communicate a sustainable message by designing clean and modern packaging with earthy color palettes. - **Minimalist Branding:** Companies can create a unique brand identity and stand out from competitors by adopting a minimalist approach to packaging design and emphasizing their logo. - **Sustainable Marketing:** Businesses can attract customers who are environmentally conscious by using marketing materials to highlight their commitment to sustainability and eco-friendly practices. ### Who This Affects Most - **Food Packaging:** Companies in the food packaging industry can differentiate themselves and appeal to younger, eco-conscious demographics by adopting minimalist design with earthy color palettes. - **Produce Retail:** Produce retailers can create a competitive edge by partnering with design firms to create chic packaging that appeals to younger demographics and highlights sustainable practices. - **Marketing and Advertising:** Marketing and advertising agencies can help businesses promote sustainable practices and eco-friendly solutions to attract environmentally conscious customers. ## Related on Trend Hunter - [Refreshed Food Packaging Designs](https://www.trendhunter.com/trends/north-coast-organic.md) - [Striking Sustainable Packaging](https://www.trendhunter.com/trends/no-evil-foods.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md)