# Extravagantly Chic Outerwear Capsules MAGIC STICK Taps Utilitarianism and Art for Its SS19 Line By Kalin Ned | Published 2019-01-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chic-outerwear References: [hypebeast](https://hypebeast.com/2019/1/magic-stick-na-not-applicable-spring-summer-2019-lookbook) & [magicstick.stores.jp](https://magicstick.stores.jp/) MAGIC STICK is a contemporary brand from Tokyo and it recently released its Spring/Summer 2019 collection of incredibly chic outerwear staples. Provocatively dubbed 'N/A Not Applicable,' the latest drop is an experimentation in silhouette construction, material sourcing, and texture combinations. There are a few noteworthy pieces in MAGIC STICK's Phase 1 drop ('N/A Not Applicable' has been reported to be a two-faceted launch). One of them is definitely the transcendentally inspired [iridescent parka and vest](https://www.trendhunter.com/trends/jjjjound-x-descente). While the reflective material adequately softens the aesthetic of the [chic outerwear silhouette](https://www.trendhunter.com/trends/soeur-x-kway), the utilitarian approach to tailoring and features definitely gives an agreeable juxtaposition. Another exceptionally stylish offering is the [cropped retro jacket](https://www.trendhunter.com/trends/blackeyepatch-winter) that boasts a triad of colors -- red, blue and black. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 91% | Activity: 52% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Utilitarian Approach to Tailoring:** Opportunity for disruptive innovation in the fashion industry by incorporating utilitarian design elements into stylish outerwear. - **Experimental Silhouette Construction:** Opportunity for disruptive innovation by exploring unique and unconventional shapes and cuts for outerwear garments. - **Iridescent and Reflective Materials:** Opportunity for disruptive innovation in materials sourcing by incorporating iridescent and reflective fabrics into chic outerwear designs. ### Who This Affects Most - **Fashion:** Opportunity for disruptive innovation in the fashion industry by incorporating utilitarian design elements into stylish outerwear. - **Textiles:** Opportunity for disruptive innovation in materials sourcing by incorporating iridescent and reflective fabrics into chic outerwear designs. - **Design:** Opportunity for disruptive innovation in the design industry by exploring unique and unconventional shapes and cuts for outerwear garments. ## Related on Trend Hunter - [Spring-Centric Outerwear Collections](https://www.trendhunter.com/trends/namacheko-1.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Functional Style Capsules](https://www.trendhunter.com/trends/wname.md) - [Utility Layering Capsules](https://www.trendhunter.com/trends/jjjjound-x-descente.md) - [Urban Utility Capsules](https://www.trendhunter.com/trends/cp-company-x-beams.md) - [Spring-Ready Militaristic Streetwear](https://www.trendhunter.com/trends/alpha-industries-2.md) - [Modular Fall-Ready Layered Fashion](https://www.trendhunter.com/trends/arcs-2.md) - [Spring-Centric Technical Fashion](https://www.trendhunter.com/trends/hyke-1.md) - [Classic Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/mki-miyuki-zoku-11.md)