# Chic-onomical Virtual Outlets The Outnet.com is Outlet for Net-a-Porter.com By Lauren G | Published 2009-01-05 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/chic-onomics-the-outnetcom References: [theoutnet](http://theoutnet.com/) Online shopping just got a bit cheaper. Natalie Massenet of Net-a-porter.com will soon be opening The Outnet.com, which is the outlet site for Net-a-Porter.com. Jumping on the bandwagon on a phenomenon she calls chic-onomics, Massenet has been coy with details so far, except to promise designer goods at heavily reduced prices. The site is to be finally launched in February 2009 after much anticipation in the fashion world. Sign up now for the newsletter and be notified the minute it hits the net! ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 44% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Chic-onomics Trend:** Creating designer goods at heavily reduced prices for online shopping. - **Virtual Outlets Trend:** Providing online outlet shopping sites accessible anytime and anywhere. - **Subscription Newsletter Trend:** A subscription email service that notifies subscribers the latest discounted designer products. ### Who This Affects Most - **E-commerce Industry:** Opportunities for expanding the designer outlet e-commerce industry. - **Fashion Industry:** Innovative approach and opportunities for disrupting the traditional fashion industry supply chain. - **Digital Marketing Industry:** Providing opportunities to engage with subscribers through email marketing and brand promotion. ## Related on Trend Hunter - [Members-Only Retail Platforms](https://www.trendhunter.com/trends/mile.md) - [Luxury Recommerce Platforms](https://www.trendhunter.com/trends/hewi.md) - [Romantic Summer-Ready Apparel](https://www.trendhunter.com/trends/alessandra-rich.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Global Fashion Promotions](https://www.trendhunter.com/trends/shein-black-friday.md) - [Online Luxury Resale Platform](https://www.trendhunter.com/trends/luxury-consignment-platform.md) - [Music-Inspired Fashion Ventures](https://www.trendhunter.com/trends/fashion-streaming-service.md) - [Affordable Designer Apparel](https://www.trendhunter.com/trends/old-navy-x-anna.md) - [Character-Driven Fashion Newsletters](https://www.trendhunter.com/trends/the-realgirl.md)