# Stylish Maternity Resort Wear Chic Maternity is What Hatch and La Ligne's Collection is All About By Kalin Ned | Published 2020-02-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chic-maternity References: [vogue](https://www.vogue.com/slideshow/hatch-la-ligne-maternity-resort-collection) & [hatchcollection](https://www.hatchcollection.com/pages/la-ligne-line-up) The idea of chic maternity wasn't considered until a few years ago when it became clear that the clothing offered to women during pregnancy relied only on function and did not take aesthetics into account. This, however, has made a change for the better in recent years as more and more brands embrace chic maternity as a guiding principle for their collections. One of the most recent examples comes from a collaboration between [Hatch](https://www.trendhunter.com/trends/bala-mama) and female-led label [La Ligne](https://www.trendhunter.com/trends/away-1) who created a striking [Resort collection](https://www.trendhunter.com/trends/marie-oliver) for "mamas and mamas-to-be." The capsule consists of various staples such as a "comfy boyfriend button-down shirt" and a "breezy smock dress." Retailing between $168 and $395, extra value is introduced to the resort collection as most silhouettes can be worn with or without a bump. Image Credit: Derek Kettela ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 91% | Activity: 68% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Chic Maternity Wear:** More and more brands are embracing chic maternity as a guiding principle for their collections which represents a disruptive innovation opportunity in the traditional maternity wear industry. - **Collaboration Between Brands:** Collaboration between brands to create maternity wear represents a disruptive innovation opportunity in the fashion industry. - **Versatile Maternity Clothing:** The creation of versatile maternity clothing which can be worn before and after pregnancy presents a disruptive innovation opportunity in the traditional maternity wear industry. ### Sectors Adopting This - **Maternity Wear Industry:** The maternity wear industry could benefit from embracing fashionable and chic clothing for pregnant women. - **Fashion Industry:** The fashion industry could benefit from more collaboration between brands to create stylish maternity clothing. - **Retail Industry:** The retail industry could benefit from the introduction of versatile maternity clothing that can be worn before and after pregnancy. ## Related on Trend Hunter - [Elevated Maternity Collections](https://www.trendhunter.com/trends/seraphine-1.md) - [Supportive Maternity Shapewear](https://www.trendhunter.com/trends/maternity-shapewear.md) - [Intimate Maternity Clothing Capsules](https://www.trendhunter.com/trends/maternity-postpartum-line.md) - [Simplistic Breathable Summer Apparel](https://www.trendhunter.com/trends/the-resort-collection.md) - [Resort-Ready Apparel Collections](https://www.trendhunter.com/trends/marie-oliver.md) - [Retailer-Backed Maternity Capsules](https://www.trendhunter.com/trends/monica-and-andy.md) - [Sophisticated Summer Capsules](https://www.trendhunter.com/trends/rwcos-summer-collection.md) - [Pregnancy-Friendly Fitness Equipment](https://www.trendhunter.com/trends/bala-mama.md) - [Modern Vacation Pieces](https://www.trendhunter.com/trends/resort-wear-collection.md)