# Shopping-Style Chic Leather Bags Giulia & Camilla Venturini's Design is Based on Shopping Bags By Kalin Ned | Published 2018-06-29 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/chic-leather-bag References: [vogue](https://www.vogue.com/article/medea-leather-shopping-bags-giulia-camilla-venturini) & [medeamedea.it](http://medeamedea.it/prima) A collection of chromatic chic leather bags are making their debut this summer and the design is puzzling at first. Created by twin sisters Giulia and Camilla Venturini who affiliate themselves with the art and fashion industry, the hand jewels boast the silhouettes of traditional luxe shopping bags. Yet, the sisters' creation is gaining a tremendous following and the product has been featured on [Vogue](https://www.trendhunter.com/trends/gucci-horsebit-1955-bag). The chic leather bag is named 'Medea' — a sorceress in Greek mythology and a figure in a 1969 film by Pier Paolo Pasolini. The fashion-forward piece is made of [calfskin leather with a matte finish](https://www.trendhunter.com/trends/carry-bag). The piece is crafted in Verona, Italy and comes in eight colorways and four sizes. Photo Credits: [@foutine_paura](https://www.instagram.com/fotine_paura/) ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 98% | Activity: 95% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Chromatic Chic Leather Bags:** Disruptive Innovation Opportunity: Explore new materials and designs for leather bags to create unique and eye-catching pieces. - **Fashion-forward Hand Jewels:** Disruptive Innovation Opportunity: Combine fashion and jewelry to create innovative accessories that stand out in the market. - **Customizable Luxury Shopping Bags:** Disruptive Innovation Opportunity: Develop a platform or service that allows customers to personalize and customize their luxury shopping bags. ### Sectors Adopting This - **Fashion and Accessories:** Disruptive Innovation Opportunity: Integrate technology into fashion accessories to create smart and interactive products. - **Leather Goods:** Disruptive Innovation Opportunity: Experiment with sustainable and eco-friendly materials for leather goods to meet the increasing demand for environmentally conscious products. - **Luxury Retail:** Disruptive Innovation Opportunity: Incorporate experiential elements into luxury retail stores to offer unique and immersive shopping experiences. ## Related on Trend Hunter - [Functional Statement Bags](https://www.trendhunter.com/trends/summer-handbag-collection.md) - [Architecture-Inspired Handbag Capsules](https://www.trendhunter.com/trends/furla-debuts.md) - [Stunning Soft-Bag Collections](https://www.trendhunter.com/trends/softbag-collection.md) - [Avant-Garde Handbag Designs](https://www.trendhunter.com/trends/hanifa.md) - [Versatile Warped Handbags](https://www.trendhunter.com/trends/mschf-3.md) - [Minimalist Italian Accessories](https://www.trendhunter.com/trends/the-ghiera-bag.md) - [Nature-Inspired 3D-Printed Handbags](https://www.trendhunter.com/trends/julia-koerner.md) - [Traditional Iconography Bags](https://www.trendhunter.com/trends/ophidian-mini-bag-collection.md) - [French Vineyard-Inspired Bags](https://www.trendhunter.com/trends/maison-marrain.md)