# Chic Japanese Fashion Photography Ekaterina Belinskaya Captures an Elegant Essence in Japan By Kalin Ned | Published 2019-03-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chic-japanese-fashion References: [behance.net](https://www.behance.net/gallery/72411915/Big-in-Japan) & [ekaterinabelinskaya](http://ekaterinabelinskaya.com) Ekaterina Belinskaya's 'Big in Japan' photography series displays a number of chic Japanese fashion examples in an expressive setting, one that boldly contrasts with the lavishness of the outfits. The Los Angeles-based creative takes cues from [Eastern cultures](https://www.trendhunter.com/trends/beams-japan) to bring to life an artistic vision that is part futurist, part avant-garde. The series seems to be largely explorative of the relationship between subject and space, as Ekaterina Belinskaya places the chic Japanese fashion ensembles in unlikely narratives — while one photoshoot takes place in the back of a restaurant's kitchen, another embraces a [McDonald's](https://www.trendhunter.com/trends/graniph) fast food delivery cart as a prop. Moreover, the aesthetic quality that communicates futurist avant-gardism proves to be a focal point in Ekaterina Belinskaya's stylistic approaches. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Futurist Avant-garde Fashion:** Disruptive innovation opportunities lie in developing fashion designs that are inspired by futuristic and avant-garde elements. - **Narrative-based Photography:** The trend of narrative-based photography presents opportunities for experimenting with unique concepts and creating evocative visual stories. - **Cultural Fusion Art:** Culturally diverse art forms, like the fusion of Eastern and Western cultures displayed in Belinskaya's work, can inspire disruptive innovation opportunities both in the art and cultural industries. ### Where This Applies - **Fashion Industry:** The fashion industry can leverage the trend of futurist and avant-garde fashion to create groundbreaking, innovative designs. - **Photography Industry:** The narrative-based photography trend presents innovative opportunities for photographers to experiment with unique storytelling and create evocative visual stories. - **Art Industry:** The cultural fusion presented in Belinskaya's work can inspire innovative opportunities for both artists and cultural organizations to create fusion art that celebrates diversity and cross-cultural exploration. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Miniaturized Product Art Photographs](https://www.trendhunter.com/trends/small-muji.md) - [Japan-Expansive Physical Fashion Stores](https://www.trendhunter.com/trends/studio-nicholson-4.md) - [Vibrant Artistic Exhibitions](https://www.trendhunter.com/trends/japonisme-1.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Luxurious Ephemeral Art Galleries](https://www.trendhunter.com/trends/sho-shibuya.md) - [Japanese Handmade Goods](https://www.trendhunter.com/trends/japanese-handmade-goods.md) - [Japanese-Designed Eyewear Collections](https://www.trendhunter.com/trends/jins-x-takagi-takuya.md) - [Concept-Driven Retail Experiences](https://www.trendhunter.com/trends/miya-ando-x-saint-laurent.md)