# Celebrity-Endorsed Athletic Apparel Fenty PUMA Boasts Chic Athletic Wear with Hits of Blue By Kalin Ned | Published 2018-04-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chic-athletic-wear References: [hbx](https://hbx.com/journal/2018/3/fenty-puma-by-rihanna-2018-spring-summer-new-arrivals) & [hbx](https://hbx.com/women/brands/fenty-puma-by-rihanna) [Fenty PUMA](https://www.trendhunter.com/trends/fenty-x-puma-avanti) by Rihanna's new arrivals of chic athletic wear is prominently featured in this [HBX](https://www.trendhunter.com/trends/human-made-drop) editorial. The 2018 Spring/Summer collection offers a wide range of ultra-stylish pieces that are non-invasive in fit or coloring. The Fenty PUMA silhouettes strike an uncanny balance in the creation of the right kind of detail — from fashion-forward drawcord backpieces to side button-up track pants. The selection of chic athletic wear for Spring/Summer 2018 is characterized by elegant and tailored silhouettes that are predominantly black or dark navy with subtle hits of blue. The signature [Fenty Creeper](https://www.trendhunter.com/trends/smurfs-collection) is also featured with a chromatic surf-inspired upper. Perfect for a daily run or as an update to one's athleisure wardrobe, the Fenty PUMA by Rihanna is bound to be a confidence booster. Photo Credits: [Carol Tam](https://www.instagram.com/carol_tam/) ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 68% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Athleisure Fashion:** As customers increasingly demand comfortable yet stylish clothing, there is an opportunity for brands to innovate and create fashion-forward athletic wear. - **Celebrity Endorsements:** Collaborations with celebrities can help brands gain popularity and increase sales, while providing the celebrity with an additional revenue stream. - **Chromatic Color Schemes:** Offering subtle hits of color on otherwise neutral clothing items can add interest to athletic wear without sacrificing versatility and wearability. ### Who This Affects Most - **Athletic Apparel:** Brands can develop and market athletic wear that's stylish and comfortable, meeting the growing demand for comfortable and chic clothes that can be worn in both athletic and non-athletic settings. - **Celebrity Brands:** Opportunities exist to develop branded clothing lines with popular celebrities, which can generate revenue and increase brand awareness. - **Sports Accessories:** Providing sportswear accessories in a range of chromatic colors can create a cohesive look on a variety of outfits, appealing to customers who prefer a sporty aesthetic in a range of daily settings. ## Related on Trend Hunter - [Film-Centric Fashion Capsules](https://www.trendhunter.com/trends/smurfs-collection.md) - [Fitness Instructor-Inspired Sports Capsules](https://www.trendhunter.com/trends/effortlessly-cool.md) - [Sleek Collaborative Retro Footwear](https://www.trendhunter.com/trends/avanti-ls.md) - [Contemporary Functional Athleticwear](https://www.trendhunter.com/trends/reebok-x-danielle-guizio.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [High-Performance Spring Activewear](https://www.trendhunter.com/trends/spring-activewear.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Collaborative Olympian Activewear Ranges](https://www.trendhunter.com/trends/puma-x-247-collection.md)