# Blueish Chic Athletic Clothes KCA-LAB Connects Comfort and Agility with Fashion-Forward Design By Kalin Ned | Published 2018-04-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chic-athletic-clothes References: [highsnobiety](https://www.highsnobiety.com/p/kca-lab-sportswear/#slide-6) & [kca-lab](https://www.kca-lab.com/) Striking the right balance between performance-driven fabrics and stylish fits is quite difficult, but emerging sports brand KCA-LAB has done a great job with its ultra-chic athletic clothes for this season. Boasting a vibrant blue color palette with occasional hits of peach orange on the seams, the brand creates what they call "[real athleisure](https://www.trendhunter.com/trends/performance-in-the-city)." As a result, the label's first Spring/Summer 2018 collection is accessible for both gym workouts and leisure activities. KCA-LAB is founded by three sisters — Katherin, Charlotte and Amelie Freier, who chose to explore the relationship between women and their hectic daily lives. Without sacrificing comfort and agility, KCA-LAB's chic athletic clothes are characterized by strong compression that provides unparalleled support, [functional quick-dry and moisture-wicking fabrics](https://www.trendhunter.com/trends/coolia-activewear), as well as breathable membranes. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 91% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Athleisure Fashion:** The trend towards blending athletic and leisure clothing continues with a focus on stylish, vibrant colors and strong compression for support and agility. - **Functional Fabrics:** Sports brands are incorporating quick-dry, moisture-wicking, and breathable fabrics into their designs, creating opportunities to differentiate through innovative material technology. - **Women-centered Design:** Brands like KCA-LAB are catering to women's needs for comfort and versatility in sportswear, presenting the chance to create disruptive innovation by rethinking traditional gendered design norms. ### Who This Affects Most - **Sportswear:** The sportswear industry is embracing a trend towards athleisure fashion, with an opportunity to differentiate through functional fabric technologies and inclusive, women-centered design. - **Fashion:** The fashion industry can take inspiration from KCA-LAB's focus on blending function and style, capitalizing on the trend towards athleisure and women-centered design. - **Material Science:** In response to the demand for functional fabrics, the material science industry has the opportunity to create innovative solutions that prioritize functionality, such as quick-dry, moisture-wicking, and breathable membranes. ## Related on Trend Hunter - [Comfort-Focused Athleisure Lines](https://www.trendhunter.com/trends/fresh-athleisure-collection.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Fitness Expert Clothing Collections](https://www.trendhunter.com/trends/katherine-mason-for-kinesis.md) - [Earthy Athleisure Clothing Collections](https://www.trendhunter.com/trends/red-run-active.md) - [Athletic-Inspired Clothing](https://www.trendhunter.com/trends/athleticinspired-clothing.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Vibrantly Stylish Athleisure Collections](https://www.trendhunter.com/trends/athleisure-collections.md) - [Performance-Focused Athleisure Wear](https://www.trendhunter.com/trends/dicks-sporting-goods-1.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md)