# Inaugural Athleisure Collections Hey Harper Expands from Jewelry to Chic Athleisure By Kalin Ned | Published 2023-03-27 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/chic-athleisure References: [us.heyharpershop](https://us.heyharpershop.com/collections/athleisure) [Hey Harper](https://www.trendhunter.com/trends/standout-essentials), a brand that became popular due to its high-quality waterproof jewelry, has now expanded into the garment space with a brand-new [chic athleisure collection](https://www.trendhunter.com/trends/wintry-athletic-apparel). The aesthetic of the line is minimalist and the choice of materials, as well as the silhouettes prioritize comfort and performance, allowing the wearer to "feel confident while being active." The chic athleisure garments are considered completely sweat-resistant, extremely practical, and soft against the skin. The collection was developed in Portugal and includes two [cropped body suits](https://www.trendhunter.com/trends/khy-cotton-stretch) in Black and Purple, as well as two identical sets (leggings, shorts, a sports bra, and a long-sleeved crop top) available in Black and Baige colorways. The price range of Hey Harper's chic athleisure capsule is £50 - £99. Sizes are available from XS to XL. Image Credit: Hey Harper ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 79% | Activity: 65% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Chic Athleisure Clothing:** Expansion of Hey Harper jewelry brand to chic athleisure collection, prioritizing comfort and performance. - **Sweat-resistant Clothing:** Development of completely sweat-resistant athleisure garments with materials that are practical and soft against the skin. - **Minimalist Aesthetic:** Designed with a minimalist aesthetic that focuses on simplicity and functionality. ### Industries Being Reshaped - **Fashion and Apparel:** Hey Harper's expansion from jewelry to athleisure reflects a trend in fashion and apparel towards comfort, practicality, and performance. - **Sporting Goods:** Increase in demand for high-performance athletic clothing that accommodates different body types and activities. - **Textile Manufacturing:** Opportunities for textile manufacturers to explore and develop innovative fabrics and materials for sweat-resistant, comfortable, and practical athleisure wear. ## Related on Trend Hunter - [Comfort-Focused Athleisure Lines](https://www.trendhunter.com/trends/fresh-athleisure-collection.md) - [Athleisure Line Launches](https://www.trendhunter.com/trends/performance-in-the-city.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Earthy Athleisure Clothing Collections](https://www.trendhunter.com/trends/red-run-active.md) - [Stretchy Athleisure Styles](https://www.trendhunter.com/trends/khy-cotton-stretch.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Elegantly Timeless Jewelry Essentials](https://www.trendhunter.com/trends/standout-essentials.md)