# Fashion-Forward Musical Toys Chibies are Collectible Characters That Flash to the Beat of Songs By Laura McQuarrie | Published 2021-01-21 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/chibies References: [toyworldmag](https://toyworldmag.co.uk/wow-stuff-flashes-to-the-beat-with-new-chibies/) Chibies are music-loving characters that flash to the beat of any genre: K-pop, rock, pop, hip-hop and even classical songs. Embedded with sensors, the toys are equipped to listen and react to sounds in real-time and sync with other Chibie characters in a room. To start the [flash-to-the-beat toys](https://www.trendhunter.com/trends/interactive-plush-toys), kids only need to "nudge their nose." Inspired by Japanese pop culture and the bright lights of Tokyo, the fashion-forward characters have the potential to be used as [bedroom decor](https://www.trendhunter.com/trends/smiski), as they naturally bring rooms to life when music is playing, especially as they can be clipped to curtains, pillows, lampshades or shelves. Kids will enjoy a [fun unboxing experience](https://www.trendhunter.com/trends/pop-top) when opening their Chibies, as there's a Peel tp Reveal feature on the foil pack. Each pack includes one character and nine accessories. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 19% | Activity: 72% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Musical Collectible-toys:** There is an opportunity for disruption in the traditional toy industry by incorporating music and interactivity as core experiences in collectible characters - **Sensory-toys:** Using sensors to create real-time interactivity is a trend that could disrupt the way toys are currently being played with - **Music Synced Toys:** There is an opportunity to innovate by creating toys that encourage kids to engage with different musical genres and can be synced with other toys in the room ### Industries Being Reshaped - **Toy Industry:** The traditional toy industry can benefit from disrupting the market by adding interactivity and music as core experiences - **Music Industry:** The music industry can capitalize on this trend of integrating music into toys as a way of promoting different genres to younger audiences - **Home Decor Industry:** The home decor industry can benefit from collaborating with toy manufacturers to create functional and aesthetically pleasing products that also serve as toys for kids ## Related on Trend Hunter - [Engaging Musical Humanoid Toys](https://www.trendhunter.com/trends/toy-robot-concept.md) - [AI-Powered Collectible Figurines](https://www.trendhunter.com/trends/heymates.md) - [Fashion-Focused Novelty Collectibles](https://www.trendhunter.com/trends/kimmon-collectibles.md) - [Sensorial Anime Dolls](https://www.trendhunter.com/trends/bedhedz.md) - [Screen-Free Music Toys](https://www.trendhunter.com/trends/loops-lab.md) - [Electronic Plush Toys](https://www.trendhunter.com/trends/furblet-mini-toys.md) - [Pump-Up Plush Toys](https://www.trendhunter.com/trends/little-biggies.md) - [Keyboard-Style Cap Collectibles](https://www.trendhunter.com/trends/clickeez.md) - [Interactive Early Education Toys](https://www.trendhunter.com/trends/tokidos-playcubes.md)