# Fresh-Pressed Oil Branding Chiavalon First's Packaging is Both Playful and Sophisticated By Mishal Omar | Published 2017-02-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chiavalon-first References: [thedieline](http://www.thedieline.com/blog/2017/1/31/add-this-fresh-pressed-olive-oil-to-your-grocery-list-now) & [bruketa-zinic](http://bruketa-zinic.com/) Chiavalon First is a freshly pressed olive oil that is offered in limited quantities due to its high quality and luxurious flavors. The olive oil is from the brand 'ollo nuovo,' which is "the [first extra virgin olive oil](https://www.trendhunter.com/trends/gourmet-extra-virgin-olive-oil) to be released each year, freshly pressed from hand-picked olives in the first few days of the harvest and available only for a short time." As a result, the olive oil has more depth of flavor, is more luxurious and has the "raw energy of youth" in its formulation. The branding of the limited Chiavalon First bottles feature [opaque black glass](https://www.trendhunter.com/trends/disaronno-limited-edition-bottles) and simple brown labeling with cut-outs of the bottle's name in a playful font. The [limited-edition oil](https://www.trendhunter.com/trends/sicilian-olive-oil) is focused on both simplicity and luxury, appealing to consumers with its high-quality formulation. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 43% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Fresh-pressed Oil:** Opportunity for brands to offer limited-edition, high-quality oils with unique flavors and luxurious packaging. - **Limited Quantities:** Creating exclusivity and scarcity by offering products in limited quantities to attract consumer interest. - **Simplicity and Luxury:** Combining minimalistic design with high-quality ingredients to create a premium consumer experience. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for food and beverage companies to create and market limited-edition oils with unique flavors and packaging. - **Packaging and Design:** Creating innovative packaging designs that appeal to consumers seeking a luxurious and high-quality product. - **Gourmet Retail:** Catering to the demand for exclusive and high-end food products by offering limited-edition oils with premium packaging. ## Related on Trend Hunter - [Early-Harvest Olive Oils](https://www.trendhunter.com/trends/early-harvest-extra-virgin-olive-oil.md) - [Hand-Painted EVOO Bottles](https://www.trendhunter.com/trends/handpainted-evoo-bottle.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Fresh Homegrown Cooking Oils](https://www.trendhunter.com/trends/good-cooking-oils.md) - [Olive Oil Packaging Expansions](https://www.trendhunter.com/trends/drizzle-and-sizzle.md) - [Squeezable Olive Oil Packaging](https://www.trendhunter.com/trends/chefs-bottle.md) - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md) - [Squeezable Californian Olive Oils](https://www.trendhunter.com/trends/chef-style-squeeze-bottle.md) - [Customizable Olive Oil Bottles](https://www.trendhunter.com/trends/paint-pour-gift-set.md)