# Chiaroscuro Food Photography Nadine Greeff is Inspired by Classic Oil Painting Masterpieces By Meghan Young | Published 2014-12-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/chiaroscuro-food-photography References: [trendland](http://trendland.com/chiaroscuro-food-photography/) & [epicureaperture](http://www.epicureaperture.com/) It could be argued that some of the biggest food blogs and [Instagram](https://www.trendhunter.com/trends/winery-experience) accounts take cues from the chiaroscuro food photography of Nadine Greef. Or, more specifically, the chiaroscuro style the photographer is inspired by. Full of [dark and rich colors](https://www.trendhunter.com/trends/le-creuset-nuit), there is a romance to the dishes that really lets their shining qualities stand out all the more. Based in Cape Town, South Africa, Greef was a floral designer before stepping behind the camera. Yet she clearly has a creative eye in general as demonstrated throughout her chiaroscuro food photography series. About her chosen style, she says, “Certain elements like an ingredient, wine glass or a spoon are occasionally hidden in the shadows adding a bit of mystery.” ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 42% | Activity: 32% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### Why This Trend Is Growing - **Dark Food Photography:** Opportunity for food bloggers, Instagram influencers, and photographers to experiment with the chiaroscuro style and create visually stunning dark compositions. - **Mystery Elements in Photography:** Incorporating hidden elements in photography for a more intriguing and captivating visual experience presents an opportunity for various creative industries including food, fashion, and advertising. - **Romantic Food Imagery:** There is a trend towards more romantic, intimate and creative food imagery which provides opportunities for food bloggers, food stylists, and photographers to create memorable content for their audiences. ### Industries Being Reshaped - **Food Photography:** Chiaroscuro food photography is a disruptive innovation opportunity for the food photography industry to create more artistic, visually stunning content that can increase demand and attract new clients. - **Food Blogging/influencing:** Dark and mysterious food imagery is a disruptive innovation opportunity for food bloggers and influencers to experiment with more creative and unique content that can help them stand out in a crowded market. - **Advertising and Marketing:** Incorporating the chiaroscuro style and hidden elements in photography presents a disruptive innovation opportunity for the advertising and marketing industry to create more captivating and memorable campaigns. ## Related on Trend Hunter - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Paper Curvature Lights](https://www.trendhunter.com/trends/paper-curves.md) - [Shadow-Mimicking Photography Boards](https://www.trendhunter.com/trends/shadow-boards.md) - [Sensory Recalibration Desserts](https://www.trendhunter.com/trends/opaque-ice-cream.md) - [Chocolate-Inspired Restaurant Menus](https://www.trendhunter.com/trends/lindt-and-gia.md) - [Cinematically Designed Restaurants](https://www.trendhunter.com/trends/daphne-restaurant.md) - [Jet Black Dessert Concept](https://www.trendhunter.com/trends/opaque-2.md)