# Illuminated Insect Installations 'Light Butterflies' by Chiara Lampugnani Design in Milan By Matt Ho | Published 2011-01-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/chiara-lampugnani-design References: [design-milk](http://design-milk.com/light-butterflies-by-chiara-lampugnani/) & [milano.corriere.it](http://milano.corriere.it/led/opere/71/index.shtml) Chiara Lampugnani Design has created an awe-inspiring [light display](https://www.trendhunter.com/trends/lektrik-festival-of-lights) called 'Light Butterflies.' The installation was created as a part of the Milan International LED Light Festival. Chiara Lampugnani Design built large butterflies along the streets, lit them up and elevated them to create the illusion of flight. I love the firm's message behind this installation: slow down and enjoy the simple things in life. **Implications** - There is a growing audience for [illuminated art work](https://www.trendhunter.com/trends/lumino1). Whether viewing it is an interactive or a passive activity, bright lights are captivating in and of themselves and the addition of [interesting patterns and cool installations](https://www.trendhunter.com/trends/chroma-installation) just makes this artform more intriguing to both galleries and art lovers. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 70% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Illuminated Art:** The growing audience for illuminated artwork presents opportunities for galleries and artists to create immersive and captivating experiences. - **Interactive Light Installations:** The use of interactive light installations enhances viewer engagement and offers new possibilities for creating unique art experiences. - **Outdoor Light Festivals:** Outdoor light festivals, like the Milan International LED Light Festival, provide a platform for artists to showcase their illuminated installations and attract a diverse audience. ### Sectors Adopting This - **Art Galleries:** Art galleries can tap into the growing interest in illuminated artwork by curating exhibitions that showcase innovative and immersive light installations. - **Event Planning:** Event planning companies can cater to the demand for interactive light installations by offering services that incorporate interactive lighting elements into events and experiences. - **Urban Design:** Urban designers can explore the use of illuminated installations in public spaces, creating vibrant and visually captivating environments for residents and visitors. ## Related on Trend Hunter - [Intricate Lighting Sculptures](https://www.trendhunter.com/trends/objects-of-common-interest1.md) - [Immersive Crystal Installations](https://www.trendhunter.com/trends/immersive-crystal-installation.md) - [Stunningly Intricate Light Installations](https://www.trendhunter.com/trends/shapes-of-light.md) - [Illuminated Curtained Light Installations](https://www.trendhunter.com/trends/making-the-invisible-visible.md) - [Immersive Lighting Installations](https://www.trendhunter.com/trends/immersive-lighting-installation.md) - [Suspended Lighting Installations](https://www.trendhunter.com/trends/suspended-lighting-installation.md) - [Sun-Lit Kite-Inspired Lights](https://www.trendhunter.com/trends/cygnet-light.md) - [Futuristic Immersive Lighting Experiences](https://www.trendhunter.com/trends/immersive-lighting-experience.md) - [Inflatable Vibrant Art Installations](https://www.trendhunter.com/trends/forest-dancer.md)