# Dynamic Female Entrepreneur Sunglasses The Chiara Ferragni x Sunglass Hut Capsule Just Launched By Grace Mahas | Published 2021-03-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chiara-ferragni-x-sunglass-hut References: [sunglasshut](https://www.sunglasshut.com/?Gsd) & [instagram](https://www.instagram.com/chiaraferragni/) [Sunglass Hut](https://www.trendhunter.com/trends/asap-rocky-1) recently partnered with Italian entrepreneur Chiara Ferragni on a [new sunglasses collection](https://www.trendhunter.com/trends/rimowa-x-mykita). The Chiara Ferragni x Sunglass Hut collection features two exclusive silhouettes, the 'COOL EYE,' which comes in four colorways – blue, black, sparkly pink, and pink and the 'BOLD EYE,' which comes in three colors – white, black, and green. These new frames boast contemporary silhouettes that draw inspiration from the [early 2000s](https://www.trendhunter.com/trends/modern-retro-collection) for a contemporary and avant-garde aesthetic. Both the COOL EYE and BOLD EYE styles display Chiara’s logo on the outside of both temples and come in a pink sparkly case. Consumers can purchase the new frames on SunglassHut.com and at select Sunglass Hut stores worldwide for $139 USD. Image Credit: Sunglass Hut ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 22% | Activity: 21% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Fashionable Sunglasses Collaboration:** Opportunity for designers and retailers to form collaborations that merge fashion with practicality to create demand among customers. - **Vintage-inspired Sunglasses Trends:** Opportunity for designers and brands to revamp classic styles with modern twists and market them to customers seeking retro-inspired eyewear. - **Unique Branding Techniques in Eyewear Marketing:** Opportunity for companies to incorporate unique branding techniques, like featuring logos and branding on the outside of temples, to stand out in the competitive eyewear market. ### Where This Applies - **Eyewear Industry:** Opportunity for eyewear companies to capitalize on collaborations and vintage-inspired trends to create unique products that stand out in the market. - **Fashion Industry:** Opportunity for fashion businesses to capitalize on the popularity of unique and fashionable eyewear collaborations, and partner with eyewear companies to create fashionable and trendy products. - **Marketing & Advertising Industry:** Opportunity for marketers and advertisers to explore unique branding techniques that differentiate the products and services of eyewear companies in the highly competitive eyewear market. ## Related on Trend Hunter - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Collaborative Capsule Eyewear Collections](https://www.trendhunter.com/trends/cult-gaia-and-thierry.md) - [Influencer-Approved Eyewear Capsules](https://www.trendhunter.com/trends/z-supply.md) - [Ultra-Sleek Eyewear Collections](https://www.trendhunter.com/trends/aritzia-1.md) - [Celebrity-Curated Eyewear Collections](https://www.trendhunter.com/trends/shenseea.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [City-Inspired Glasses](https://www.trendhunter.com/trends/champion-eyewear-collection.md) - [Exclusive Collaborative Eyewear Frames](https://www.trendhunter.com/trends/thierry-lasry-and-joanna-czech.md) - [UV-Activated Sunglasses](https://www.trendhunter.com/trends/goodr-x-cheetos.md)