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# Automaker-Made Anime Shows
Acura Has Launched a Trailer for Its Upcoming Racing Anime

By Colin Smith | Published 2022-01-20 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/chiakis-journey
References: [jalopnik](https://jalopnik.com/acuras-new-ad-campaign-is-an-initial-d-style-anime-1848383216) & [imdb](https://www.imdb.com/title/tt17044484/plotsummary?ref_=tt_ov_pl)

[Acura](https://www.trendhunter.com/trends/new-world-same-energy) has launched a new promotional video for the Acura 'Series S' that doubles as a trailer for its upcoming [anime series](https://www.trendhunter.com/trends/final-test-duolingo), 'Type S: Chiaki's Journey.' The anime trailer includes amazing visual effects that astound viewers with [high-octane racing action](https://www.trendhunter.com/trends/unstoppable-dreams). The trailer shows a brief race scene between two characters, one of which is the protagonist Chiaki, complete with in-engine visual effects and smooth animation that shows Acura invested a lot of time and money into this project.

The upcoming anime has also received a page on the media information website IMDB, complete with a blurb that outlines the anime's story. From this description, the anime will follow a young girl named Chiaki who is a young driving protégé. The other characters listed are Chiaki's uncle Noboru and Chaiki's rival, Erich. This anime will be a mini-series that focuses on Chiaki preparing for "the biggest race of her life."

Image Credit: Acura

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 45% | Activity: 96% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Automaker-produced Media:** Opportunity for car makers to enter the entertainment industry and use their resources to create their own media, potentially disrupting traditional entertainment companies.
- **Anime Marketing:** Usage of anime to promote products and services, disrupting traditional advertising methods.
- **Cross-industry Collaboration:** Collaboration between the anime and automotive industries, opening the opportunity for cross-promotion and creating a new synergy.

### Industries Being Reshaped

- **Automotive Industry:** The automotive industry can utilize their resources to create media content that effectively promotes their brand.
- **Entertainment Industry:** The entertainment industry may see new competition as automotive companies enter the space with their own media and creative content.
- **Anime Industry:** Opportunity for collaboration with the automotive industry and the cross-promotion of products and services.

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- [Superyacht-Inspired EV Concepts](https://www.trendhunter.com/trends/acura-performance-ev-concept.md)
- [Anime-Inspired Taxi Designs](https://www.trendhunter.com/trends/initial-d-1.md)
- [Anime Creature-Inspired Vehicles](https://www.trendhunter.com/trends/pikachu-aceman.md)
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