# Toy-Inspired Haircare Products The CHI x Barbie Totally Hair Collection is Celebratory By Michael Hemsworth | Published 2023-06-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chi-x-barbie-totally-hair-collection References: [drugstorenews](https://drugstorenews.com/news-briefs?created_1=2023-06-26T09%3A12%3A09) & [chi](https://chi.com) The CHI x Barbie Totally Hair collection is a series of haircare products being launched with the iconic doll in mind to help avid fans get ready for a summer full of Barbie-themed celebrations. The collection includes a 1.25-inch Triple Barrel Waver, a 1.25-Inch Ceramic Hairstyling Iron and a travel kit to help avid Barbie fans achieve any hair style they're looking to do. Each of the tools and the Travel [Kit](https://www.trendhunter.com/trends/2024-limitededition-holiday-collection) bag are covered in the same vibrant pattern worn by Totally Hair Barbie herself, and is perfect for commemorating the 30th anniversary of the doll. The CHI x Barbie Totally Hair collection is available now for purchase at [Ulta Beauty](https://www.trendhunter.com/trends/keratininfused-hair) and comes as part of a larger number of [Barbie-themed products](https://www.trendhunter.com/trends/barbie-x-hewi) hitting the market this summer. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 77% | Activity: 83% | Freshness: 16% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Toy-inspired Haircare Products:** Creating haircare products inspired by popular toys presents an opportunity to engage with nostalgic consumers and tap into their emotional connection to beloved childhood brands. - **Barbie-themed Collaborations:** Collaborating with iconic toy brands like Barbie to release limited-edition products can generate buzz and excitement among devoted fan bases, resulting in increased brand visibility and sales. - **Commemorative Anniversary Collections:** Launching special collections to celebrate milestone anniversaries of iconic toys creates a sense of exclusivity and encourages consumers to participate in the celebration by buying limited-edition merchandise. ### Where This Applies - **Beauty:** Integrating popular toy themes into beauty products offers a unique opportunity to target niche consumer segments and create innovative, playful product lines that stand out in a competitive market. - **Fashion:** Collaborating with toy brands like Barbie to create fashion collections enables designers to tap into the nostalgia trend and appeal to fashion-forward consumers seeking unique, statement pieces. - **Retail:** Partnering with toy companies to release exclusive toy-themed merchandise allows retailers to attract collectors and enthusiasts, driving foot traffic and boosting sales. ## Related on Trend Hunter - [Keratin-Infused Hair Styling Tools](https://www.trendhunter.com/trends/keratininfused-hair.md) - [Character-Inspired Beauty Tools](https://www.trendhunter.com/trends/wicked-for-good1.md) - [Innovative Hair Tool Expansions](https://www.trendhunter.com/trends/lava-line.md) - [Ceramic Hairstyling Irons](https://www.trendhunter.com/trends/hairstyling-iron.md) - [Versatile Heat Styling Tools](https://www.trendhunter.com/trends/versatile-heat-styling-tool.md) - [Exclusive Toy-Inspired Candy Bars](https://www.trendhunter.com/trends/barbie-chocolate-bars.md) - [Haircare-Focused Travel-Friendly Collections](https://www.trendhunter.com/trends/travel-tool-collections.md) - [Iconic Doll Accessory Collaborations](https://www.trendhunter.com/trends/barbie-x-aldo-2024.md) - [Colorful Multi-Functional Blowout Brushes](https://www.trendhunter.com/trends/blowout-brush.md)