# Leathery Landlines Chez Soi from Veronika Gombert is Bringing Sexy Back to Home Phones By Michael Hines | Published 2010-08-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/chez-soi References: [walyou](http://www.walyou.com/blog/2010/08/22/soft-touch-phone/) & [behance.net](http://www.behance.net/VeronikaGombert/frame/424965) Home phones are once again in the forefront of cool, thanks to Veronika Gambert and the Chez Soi. Chez Soi is a landline that is [covered in leather](https://www.trendhunter.com/trends/casetify-bioveg-collection), making it instantly appealing to people who like the finer things in life. After the cord was cut from the [home phone](https://www.trendhunter.com/trends/minimalist-phone-concept), not much more was done in terms of innovation. The Chez Soi proves that [reinventing the phone](https://www.trendhunter.com/trends/pippo) isn't the answer, and the key is in redesigning it. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 16% | Activity: 35% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Luxury Landlines:** There is a growing trend towards designing home phones with luxury materials like leather, creating opportunities for designers to cater to a niche market of consumers who prioritize both form and function. - **Retro Home Decor:** The revival of home phones made with sleek materials and an old-school design is fueling a trend for a wider variety of nostalgic and vintage home decor items. - **Innovative Design Elements:** The Chez Soi home phone's success shows that taking individual design elements and reinventing them can be just as successful as developing a groundbreaking, novel concept. ### Where This Applies - **Consumer Electronics:** Consumer electronics manufacturers can use unique materials to differentiate their landline phones in an age of primarily wireless telecommunication. - **Home Decor:** The Chez Soi is a prime example of how designers are creating home phone systems that not only function well but add to the aesthetic and design of a room. - **Luxury Goods:** Luxury home phones like the Chez Soi are opening up opportunities for high-end manufacturers to tap into a market of consumers who want to add a touch of luxury to mundane items in their lives. ## Related on Trend Hunter - [Modernized Familial Landline Phones](https://www.trendhunter.com/trends/wifi-home-phone.md) - [Retro Phone-Inspired Label Makers](https://www.trendhunter.com/trends/vintage-phone-labeling.md) - [Retro Tech Speakerphones](https://www.trendhunter.com/trends/pop-phone.md) - [Retro Tech Phone Accessories](https://www.trendhunter.com/trends/native-union-pop-phone.md) - [Retro-Futuristic Cellphone Designs](https://www.trendhunter.com/trends/noka-7610-5g.md) - [Functional Toy Telephones](https://www.trendhunter.com/trends/chatter-telephone.md) - [Swappable Keypad Cellphones](https://www.trendhunter.com/trends/sidephone-sp01.md) - [Wacky Design Smartphones](https://www.trendhunter.com/trends/playful-phone-experimentation.md) - [Cubic Industrial Phone Models](https://www.trendhunter.com/trends/minimalist-phone-concept.md)