# Luxe Canvas Beach Totes Italian Accessories Brand Chez Dede Creates Beautifully Refined Bags By Milla Kiss | Published 2012-07-04 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/chez-dede References: [frizzifrizzi.it](http://www.frizzifrizzi.it/2012/07/02/pitti82-chez-dede/) & [facebook](https://www.facebook.com/media/set/?set=a.169274016501349.37209.169272673168150&type=3) Chez Dede is an Italian luxury accessories brand invented by its creators on the magnificent beaches of St.Barth two years ago. Two advertising creative directors, Andrea Ferolla and Daria Reina, were reflecting on the meaning of branding on their holidays. As a conclusion, they came up with the Chez Dede brand name and the idea of an accessories line inspired by the most beautiful and exclusive beaches of the world. When they came back to their usual lives the creative and production development of the Chez Dede brand started. The result was a wonderful series of Chez Dede luxury accessories, including [totes (Grand Sacs)](https://www.trendhunter.com/trends/dropshop), cross-body bags (Passepartout), bracelets, scarves and trousses, that unite Italian craftsmanship with French elegance. The pattern designs and the tote naming tell all about the beaches that inspired Chez Dede: [Hamptons Copper's Beach](https://www.trendhunter.com/trends/coach-valentines-day), Havana Miramar, Paraggi di Portofino, Plage de Governeur St.Barth and more. The Chez Dede accessories lines have beautiful bags for all you travel and fashion addicts out there. Additional photos: https://www.facebook.com/media/set/?set=a.175485325880218.38488.169272673168150&type=3 ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 40% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Luxury Accessories Brands:** Disruptive innovation opportunities in creating high-end accessories that combine craftsmanship with cultural inspiration. - **Travel-inspired Designs:** Opportunities for disruptive innovation in creating accessories that evoke the essence of iconic beaches and travel destinations. - **Cross-cultural Collaboration:** Disruptive innovation opportunities in collaborating across different cultures to create unique and refined accessories. ### Industries Being Reshaped - **Fashion and Luxury Goods:** Disruptive innovation opportunities in the fashion industry to create high-end accessories that appeal to travel and fashion enthusiasts. - **Art and Design:** Opportunities for disruptive innovation by combining art and design principles to create accessories that tell a cultural story. - **Tourism and Hospitality:** Disruptive innovation opportunities in the tourism industry to create branded accessories that evoke the spirit of iconic travel destinations. ## Related on Trend Hunter - [Co-Branded Luxury Beach Clubs](https://www.trendhunter.com/trends/bagno-felice-1.md) - [Designer Beach Resort Experiences](https://www.trendhunter.com/trends/beach-club-popup.md) - [Stylish Cooler Accessories](https://www.trendhunter.com/trends/tote-cooler.md) - [Collaborative Hotel Canvas Totes](https://www.trendhunter.com/trends/w-hotels-x-thomas-llu.md) - [Functional Statement Bags](https://www.trendhunter.com/trends/summer-handbag-collection.md) - [Heavily Patterned Hospitality Designs](https://www.trendhunter.com/trends/beach-clubs.md) - [Lavender-Inspired Luxury Bags](https://www.trendhunter.com/trends/lavender-collection.md) - [Hand-Painted Ceramic Plate Collections](https://www.trendhunter.com/trends/destree-x-cabana.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md)