# Textural Cheddar Snack Mixes White Cheddar Chex Mix Offers a Savory New Take on the Snack By Michael Hemsworth | Published 2021-05-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chex-mix References: [chewboom](https://www.chewboom.com/2021/05/08/general-mills-introduces-new-white-cheddar-chex-mix/) & [generalmills](https://www.generalmills.com) The White Cheddar Chex Mix is the latest flavor of the popular snack mix from [General Mills](https://www.trendhunter.com/trends/king-size-chex-mix-bars) that will offer a cheesy new option that doesn't skimp when it comes to flavor and texture. The [savory snack mix](https://www.trendhunter.com/trends/utz-mixed-minis) is made with Corn Chex that has a [white cheddar flavor](https://www.trendhunter.com/trends/cheetos-snowy-cheese-balls), and is mixed with Rye Chips, Round Pretzels, Square Pretzels, Squiggle Breadsticks and Wheat Chex. The snack comes in both medium and Family Size servings that are priced at $3.09 and $3.99, respectively. The new White Cheddar Chex Mix is arriving on Stop & Shop shelves now and will see a larger, nationwide launch taking place at additional retailers and grocery stores starting in mid-June for shoppers to pick up. Image Credit: General Mills ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 41% | Activity: 77% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Texture-rich Snack Mixes:** Creating snack mixes with a range of textures, including squiggle breadsticks and rye chips, offers an opportunity for companies to differentiate their products. - **Cheesy Flavor Offerings:** The popularity of the White Cheddar Chex Mix suggests opportunities for other companies to introduce new cheese-based snack offerings. - **Family-size Snack Packaging:** Introducing family-size snack packaging, like the White Cheddar Chex Mix, allows for greater convenience and can appeal to larger households. ### Sectors Adopting This - **Snack Food Industry:** Snack food companies can explore the use of texture, flavor, and packaging to create new and innovative products, like the White Cheddar Chex Mix. - **Grocery Retail Industry:** Grocery stores and retailers can use the popularity of the White Cheddar Chex Mix to attract new customers, and explore other cheese-based snack offerings. - **Convenience Store Industry:** The development of snack mixes with unique textures and flavors can attract new customers and help convenience stores differentiate themselves in a competitive market. ## Related on Trend Hunter - [Spicy Cereal-Based Snack Mixes](https://www.trendhunter.com/trends/spicy-chex-mix.md) - [Flavor-Packed Snack Mixes](https://www.trendhunter.com/trends/chex-mix-more-flavor.md) - [Pizza-Flavored Snack Mixes](https://www.trendhunter.com/trends/chex-mix-remix-cheesy-pizza.md) - [Savory Sandwich-Flavored Snacks](https://www.trendhunter.com/trends/chex-mix-remix.md) - [Crispy Cookie Snack Mixes](https://www.trendhunter.com/trends/chex-mix-muddy-buddies-cookies-cream.md) - [Aged Cheddar-Flavored Crackers](https://www.trendhunter.com/trends/aged-cheddar-gardetto.md) - [Extra-Large Snack Bars](https://www.trendhunter.com/trends/king-size-chex-mix-bars.md) - [Salty Cereal Snack Mixes](https://www.trendhunter.com/trends/chex-mix-sweet-salty.md) - [Savory Chocolate Cereal Bars](https://www.trendhunter.com/trends/chex-mix-double-chocolate-king-size-bar.md)