# Salty Cereal Snack Mixes Chex Mix Sweet & Salty with Milk Chocolate M&M’s is Ready for Game Day By Michael Hemsworth | Published 2026-01-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chex-mix-sweet-salty References: [southernliving](https://www.southernliving.com/mandms-betty-crocker-and-chex-mix-11889915) & [bettycrocker](https://www.bettycrocker.com)  Chex Mix Sweet & Salty with [Milk Chocolate M&M’s](https://www.trendhunter.com/trends/ziploc-x-milk-bar-holiday-mix) has been created through a collaboration between the brands that will offer snack-loving consumers with the perfect option to enjoy this football season. The snack product builds on the original Chex Mix product with its Chex cereal pieces and boasts additional grain-based components like pretzels for a touch of saltiness. The snack is then elevated with sweetness thanks to [Milk Chocolate M&M's](https://www.trendhunter.com/trends/betty-crocker-mms-baking-mixes) that will work well with the aforementioned ingredients thanks to their crispy candy shell and sweet chocolate interior. Chex Mix Sweet & Salty with Milk Chocolate M&M’s are ideal for serving at [game day gatherings](https://www.trendhunter.com/trends/muddy-bites-game-day) and Super Bowl parties, while also being great for Valentine's Day celebrations between friends. Image Credit: Betty Crocker ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 52% | Activity: 70% | Freshness: 61% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Flavor Fusion Snacks:** Combining sweet and salty elements in snacks taps into consumer desires for multi-sensory eating experiences. - **Collaborative Brand Creations:** Partnerships between established brands can lead to innovative products that captivate diverse consumer bases. - **Occasion-specific Snack Offerings:** Developing snacks tailored for specific events or holidays allows brands to target niche markets with precision. ### Sectors Adopting This - **Packaged Snack Foods:** The packaged snack industry benefits from diversifying flavor profiles to meet evolving consumer tastes. - **Confectionery:** Confectionery brands entering into cross-industry collaborations can create unique product lines that broaden market appeal. - **Event-based Marketing:** Industries focused on event-based marketing capitalize on seasonal and event-specific consumer spending patterns. ## Related on Trend Hunter - [Ice Cream-Inspired Chocolate Candies](https://www.trendhunter.com/trends/mms-cookies-creme.md) - [Icy Winter-Themed Chocolate Candies](https://www.trendhunter.com/trends/mms-winter-blend.md) - [Dessert-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-chocolate-caramel.md) - [Cheese-Paired Cracker Snack Packs](https://www.trendhunter.com/trends/strings-things-munch-mix.md) - [Sweet-and-Salty Snack Mixes](https://www.trendhunter.com/trends/planters-trail-mix.md) - [Chocolatey Flavored Football Morsels](https://www.trendhunter.com/trends/chocolatey-flavored-football-morsels.md) - [Nutty Honey-Roasted Chocolate Candies](https://www.trendhunter.com/trends/mms-honey-roasted-peanut.md) - [Holiday Snack-Inspired Cereals](https://www.trendhunter.com/trends/caramel-corn-chex.md) - [Football Season Snack Products](https://www.trendhunter.com/trends/general-mills-football-season.md)