# Grain-Free Dog Chews GivePet's Chewy Treats for Dogs Play with Ingredients Like Carob & Chia Seeds By Laura McQuarrie | Published 2021-05-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chewy-treats-for-dogs References: [petfoodprocessing.net](https://www.petfoodprocessing.net/articles/14680-givepet-expands-line-with-chewy-dog-treats) & [givepet](https://givepet.com/products/) Philanthropic dog treat manufacturer [GivePet](https://www.trendhunter.com/trends/freeze-dried-dog-treat) launched a new line of chewy treats for dogs that's free from grains and favors other ingredients like legumes and potatoes as a base instead. There are four new chewy treats for dog owners to discover, including Doggy Paddle, Off-Leash Leisure, Upward Dog with banana, peanut butter and chia seed, as well as Beagle Scout with carob, honey and vanilla. These [grain-free dog treats](https://www.trendhunter.com/trends/pumpkin-spice-treat) are described as soft and chewy, and they favor the use of alternative flours made from chickpeas and tapioca. The pet-pleasing flavors also incorporate plenty of fruit and veggie ingredients like dried red beets, berries, watercress, lettuce and more. Mission-driven GivePet is committed to donating enough treats for at least 10 shelter dogs, with every purchase of its new [soft and chewy treats for dogs](https://www.trendhunter.com/trends/snack-pockets). ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 27% | Activity: 15% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Grain-free Dog Treats:** The trend towards grain-free dog treats opens opportunities for innovative ingredients and textures. - **Alternative Flours for Pet Products:** Using alternative flours made from chickpeas, tapioca, and other sources in pet products offers an opportunity for differentiation and addressing dietary restrictions. - **Philanthropic Pet Products:** Pet products aligned with a social mission can tap into consumers' desire to make positive change through their purchasing choices. ### Where This Applies - **Pet Food:** The pet food industry can innovate through introducing grain-free options and unique ingredients that appeal to pet owners seeking healthier options for their animals. - **Philanthropy:** Other companies and industries can take notes from GivePet's philanthropic approach and consider ways to incorporate social impact into their offerings. - **Natural Foods:** The natural foods industry can expand into pet products, offering grain-free and health-conscious options for owners seeking healthier options for their furry companions. ## Related on Trend Hunter - [Space-Themed Dog Treats](https://www.trendhunter.com/trends/freeze-dried-dog-treat.md) - [Human-Friendly Dog Treats](https://www.trendhunter.com/trends/its-the-dogs-treats.md) - [Plant-Powered Dog Jerky Treats](https://www.trendhunter.com/trends/dog-jerky.md) - [Novel Protein Chews](https://www.trendhunter.com/trends/dognip.md) - [Oven-Baked Dog Biscuits](https://www.trendhunter.com/trends/shameless-pets-crunchy-bites.md) - [Plant-Based Canine Treats](https://www.trendhunter.com/trends/clif-pet.md) - [Plant-Powered Dog Chews](https://www.trendhunter.com/trends/honestchew.md) - [Organic Dog Treats](https://www.trendhunter.com/trends/organic-dog-treat.md) - [Bug-Based Dog Dental Chews](https://www.trendhunter.com/trends/dental-chews-for-dogs.md)