# Refreshingly Chewy Mints Extra's Chewy Mints Offer a New Way to Enjoy the Flavors of Extra Gum By Laura McQuarrie | Published 2017-05-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chewy-mints References: [foodbusinessnews.net](http://www.foodbusinessnews.net/Resources/Slideshow/2017/05/New-products-at-Sweets-Snacks/10.aspx?TipID=9) Those who love the taste of [Wrigley's](https://www.trendhunter.com/trends/flavour-vote-campaign) Extra chewing gum will now also be able to enjoy the flavors of a favorite product with Extra's Chewy Mints. Offered in both Peppermint and Polar Ice flavors, these breath-freshening Chewy Mints boast a thin, hard outer shell and a soft, chewy core. The new Chewy Mints were recently unveiled at this year's Sweets & Snacks Expo in portable containers that make the refreshing mints easy to tote around in a pocket or handbag for instant on-the-go refreshment. In the confectionery industry and beyond, many brands are reinventing their signature products in novel formats to appeal to the consumer who is curious to explore new options in a way that is new, yet also somewhat familiar to them. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 5% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Reinvented Product Formats:** Brands are exploring new options by reinventing their signature products in novel formats. - **Chewable Breath Fresheners:** Chewy mints are gaining popularity as a new way to freshen one's breath on the go. - **Portable Refreshment:** Portable containers for chewy mints offer easy, on-the-go refreshment. ### Who This Affects Most - **Confectionery:** The confectionery industry is embracing new product formats to appeal to curious consumers. - **Food and Beverage:** Chewy mints may also disrupt the breath freshener segment of the food and beverage industry. - **Travel Accessories:** Portable containers for chewy mints offer an opportunity to create new travel accessories for consumers seeking instant refreshment. ## Related on Trend Hunter - [Summertime Refreshment Chewing Gums](https://www.trendhunter.com/trends/extra-refreshers-strawberry-lemon.md) - [Fruity Chewable Mints](https://www.trendhunter.com/trends/chewy-tic-tacs.md) - [Brightening Soft Chew Gums](https://www.trendhunter.com/trends/orbit-soft-chew.md) - [Consumer-Driven Gum Flavors](https://www.trendhunter.com/trends/wrigleys-extra-gum.md) - [Dual-Texture Mini Mint Candies](https://www.trendhunter.com/trends/tic-tac-chewy.md) - [Cooling Extra-Fresh Mints](https://www.trendhunter.com/trends/tic-tac-fresh.md) - [Value-Minded Gum Products](https://www.trendhunter.com/trends/extra-refreshers-pmps.md) - [Revamped Freshness Platforms](https://www.trendhunter.com/trends/mars-1.md) - [Better-for-You Sugarless Gums](https://www.trendhunter.com/trends/plant-based-chewing-gum.md)